Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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The nature of the problem the researcher wishes to answer will determine which ____ will serve as a base for computing percentages.
(Multiple Choice)
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A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million.This value lies outside the normal range of the data and is called a(n)____.
(Multiple Choice)
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The orderly arrangement of data in a summary format showing the number of responses to each response category is called ____.
(Multiple Choice)
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The appropriate technique for addressing a research question involving relationships among multiple less-than interval variables is ____________________.
(Short Answer)
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The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as the ____.
(Multiple Choice)
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Which type of statistical analysis tests hypotheses involving only one variable?
(Multiple Choice)
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When a researcher sets an acceptable significance level a priori,the researcher is determining how much tolerance will be allowed for a ____ error.
(Multiple Choice)
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When tabulation is done by hand to create a frequency table,the data are said to be ____________________.
(Short Answer)
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A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.
(True/False)
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The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.
(True/False)
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Explain the appropriate statistical analysis for the following hypothesis:
H₁: The average household income in zip code 71227 is greater than $50,000.
(Essay)
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Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?
(Essay)
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Analyses that test hypotheses and models involving multiple (three or more)variables or sets of variables are referred to as ____________________ statistical analyses.
(Short Answer)
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When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,____ is being used.
(Multiple Choice)
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When a third variable changes the relationship between the independent variable and a dependent variable in important ways,the third variable is called a(n)____________________ variable.
(Short Answer)
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The purpose of a table in a research report is to summarize and communicate the meaning of the data to the reader.
(True/False)
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The process of changing data from its original form to a format that more closely matches the research objectives of the study is called data ____________________.
(Short Answer)
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The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.
(Multiple Choice)
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