Exam 15: Testing for Differences Between Groups and for Predictive Relationships
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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In multiple regression,dummy variables are those that have no effect on the dependent variable.
(True/False)
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What is ANOVA and when is it the appropriate statistical technique? What test is used to determine significance?
(Essay)
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____________________ may be used to assess problems with multicollinearity.
(Short Answer)
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In the regression equation,Y = a + YX,a is the symbol for the ____.
(Multiple Choice)
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To use the chi-square test,both variables in a 2 x 2 contingency table must be measured on a ratio scale.
(True/False)
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Which analysis is portrayed by the equation: Y = b₀ + β₁X₁ + β₂X₂ + β₃X₃...+ βnXn?
(Multiple Choice)
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The ____________________ is the mean of a variable over all observations.
(Short Answer)
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In using the Z-test for comparing two proportions,the null hypothesis is typically stated as ____.
(Multiple Choice)
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If the purpose of the regression analysis is forecasting,then standardized regression estimates are most appropriate.
(True/False)
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When the difference between two groups is measured,bivariate statistics are used.
(True/False)
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The null hypothesis for an ANOVA test comparing the means of three groups is: µ₁ ₌ µ₂ ₌ µ₃.
(True/False)
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The degrees of freedom are calculated as df = n _ 1 when using the t-test for comparing two means,where n = n₁ + n₂.
(True/False)
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Suppose that you are using a 9-point rating scale to compare men who have an annual income over $50,000 (Group 1)with men who have an annual income less than or equal to $50,000 (Group 2)with regard to their assessment of a new product.There are forty men in Group 1 and they have a mean of 7 and a standard deviation of 2.5,while the 35 men in Group 2 have a mean of 5 and a standard deviation of 1.4.What is the approximate value of t using the t-test?
(Multiple Choice)
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Multivariate dependence techniques are variants of the ____,which is a way of modeling some process based on how different variables cause fluctuations from the average dependent variable.
(Multiple Choice)
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A variable that has two distinct levels that are coded as either zero or one is called a(n)____.
(Multiple Choice)
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The chi-square test requires that the expected frequency in each cell of the contingency table be at least 30.
(True/False)
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The statistical test used to determine whether there is more variability in the scores of one sample than in the scores of another sample is the ____________________.
(Short Answer)
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Multivariate statistical analysis permits the researcher to consider more than one dependent variable at the same time.
(True/False)
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Discuss when a paired-samples t-test is appropriate and give an example of when it should be used.
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