Exam 15: Testing for Differences Between Groups and for Predictive Relationships
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
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Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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Mulitvariate dependence techniques are variants of the general linear model (GLM).
(True/False)
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An appropriate test for comparing the scores of two interval variables drawn from related populations is the ____________________.
(Short Answer)
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Cross-tabulation tables typically provide an easy,intuitive way of understanding data.
(True/False)
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The independent samples t-test tests the differences between means from no more than four independent samples or groups.
(True/False)
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Consider this regression equation: Y = 24.35 - 14.2 X.Here,24.35 is the ____,and -14.2 is the ____.
(Multiple Choice)
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A Z-test for differences of proportions requires a sample size greater than 100.
(True/False)
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Describe a Z-test for comparing two proportions along with its appropriate null hypothesis.
(Essay)
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Discuss the pros and cons of raw regression estimates and standardized regression estimates and discuss when each is appropriate.
(Essay)
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The chi-square test tests the significance of the relationship shown in an R X C contingency table in which R stands for row and C stands for column.
(True/False)
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The F-test partitions total variance into ____________________ variance and ____________________ variance.
(Short Answer)
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In comparing the difference of the means between two groups,the null hypothesis can also be stated as ____.
(Multiple Choice)
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A pooled estimate of the standard error is a poorer estimate of the standard error than one based on the variance from either sample.
(True/False)
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The statistical significance of a regression model is determined using the ____.
(Multiple Choice)
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In multiple regression,the dependent variable must be continuous and interval-scaled.
(True/False)
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What is another form of the alternative hypothesis when testing the difference between the means of the two groups?
(Multiple Choice)
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