Question 1

_____ can be thought of as negative results of consumption.

Accepted Answer

A) Wants 
B) Exchanges 
C) Costs 
D) Benefits 
E) Stimuli 
A) Wants 
B) Exchanges 
C) Costs 
D) Benefits 
E) Stimuli

Question 2

An exchange is the acting out of a decision to give something up in return for something of equal value.

Accepted Answer

A) True 
 B)False

Question 3

Touchpoints are the physical parts of a product.

Accepted Answer

A) True 
 B)False

Question 4

Costs are the positive results of consumption.

Accepted Answer

A) True 
 B)False

Question 5

Benefits are the only result of consumption.

Accepted Answer

A) True 
 B)False

Question 6

Niche marketing differs from one-to-one marketing in that niche marketing:

Accepted Answer

A) offers a unique product to each individual customer. 
B) treats each customer as a segment of one. 
C) offers the same basic product to all customers. 
D) focuses on serving very large segments in which consumers do not have specific desires. 
E) serves one market segment with particularly unique demand characteristics. 
A) offers a unique product to each individual customer. 
B) treats each customer as a segment of one. 
C) offers the same basic product to all customers. 
D) focuses on serving very large segments in which consumers do not have specific desires. 
E) serves one market segment with particularly unique demand characteristics.

Question 7

What is the last step in the basic consumption process?

Accepted Answer

A) Exchange 
B) Value perception 
C) Need realization 
D) Want specification 
E) Experience costs and benefits 
A) Exchange 
B) Value perception 
C) Need realization 
D) Want specification 
E) Experience costs and benefits

Question 8

Which discipline is often defined as the study of production and consumption?

Accepted Answer

A) Philosophy 
B) Psychology 
C) Economics 
D) Management 
E) Anthropology 
A) Philosophy 
B) Psychology 
C) Economics 
D) Management 
E) Anthropology

Question 9

A company embracing differentiated marketing will _____.

Accepted Answer

A) offer the same basic product to all market segments 
B) adopt innovative production processes to gain efficiency and economies of scale 
C) specialize in serving segments in which consumers do not have specific desires 
D) focus marketing efforts on serving very large market segments 
E) serve multiple market segments each with a unique product offering 
A) offer the same basic product to all market segments 
B) adopt innovative production processes to gain efficiency and economies of scale 
C) specialize in serving segments in which consumers do not have specific desires 
D) focus marketing efforts on serving very large market segments 
E) serve multiple market segments each with a unique product offering

Question 10

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Accepted Answer

A) Interpretive research 
B) Quantitative research 
C) Archival research 
D) Metanalytic research 
E) Grounded theory research 
A) Interpretive research 
B) Quantitative research 
C) Archival research 
D) Metanalytic research 
E) Grounded theory research

Question 11

Netnography applies ethnographic tools to study the behavior of online cultures and communities.

Accepted Answer

A) True 
 B)False

Question 12

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.

Accepted Answer

A) True 
 B)False

Question 13

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Accepted Answer

A) Niche marketing 
B) One-to-one marketing 
C) Mass marketing 
D) Ambush marketing 
E) Undifferentiated marketing 
A) Niche marketing 
B) One-to-one marketing 
C) Mass marketing 
D) Ambush marketing 
E) Undifferentiated marketing

Question 14

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

Accepted Answer

A) True 
 B)False

Question 15

The acting out of a decision to give something up in return for something of greater value is known as _____.

Accepted Answer

A) exchange 
B) touchpoint 
C) differentiation 
D) showrooming 
E) alternative evaluation 
A) exchange 
B) touchpoint 
C) differentiation 
D) showrooming 
E) alternative evaluation

Question 16

A market researcher focuses on the psychological process,including thoughts,feelings,and behavior that people experience once they realize that they have an unmet need.The human behavior that constitutes this set of value-seeking activities that the researcher is examining is best described as _____.

Accepted Answer

A) opportunistic behavior 
B) consumer behavior 
C) cognitive psychology 
D) social interaction 
E) deviant behavior 
A) opportunistic behavior 
B) consumer behavior 
C) cognitive psychology 
D) social interaction 
E) deviant behavior

Question 17

_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.

Accepted Answer

A) Quantitative 
B) Qualitative 
C) Interpretive 
D) Ethnographic 
E) Historical 
A) Quantitative 
B) Qualitative 
C) Interpretive 
D) Ethnographic 
E) Historical

Question 18

Obtaining resources from consumers in return for the value they create is a basic tenet of the _____,which is a theory explaining why companies succeed or fail.

Accepted Answer

A) cognitive resource theory 
B) resource-advantage theory 
C) need hierarchy theory 
D) resource curse theory 
E) resource-elaboration theory 
A) cognitive resource theory 
B) resource-advantage theory 
C) need hierarchy theory 
D) resource curse theory 
E) resource-elaboration theory

Question 19

Describe the two basic approaches for studying consumer behavior.Give examples of the different situations for which each type is better suited.

Accepted Answer

Student's answers will vary.Qualitative

Question 20

Costs involve more that just the price of the product.

Accepted Answer

A) True 
 B)False

_____ can be thought of as negative results of consumption.

An exchange is the acting out of a decision to give something up in return for something of equal value.

Touchpoints are the physical parts of a product.

Costs are the positive results of consumption.

Benefits are the only result of consumption.

Niche marketing differs from one-to-one marketing in that niche marketing:

What is the last step in the basic consumption process?

Which discipline is often defined as the study of production and consumption?

A company embracing differentiated marketing will _____.

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Netnography applies ethnographic tools to study the behavior of online cultures and communities.

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

The acting out of a decision to give something up in return for something of greater value is known as _____.

_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.

Obtaining resources from consumers in return for the value they create is a basic tenet of the _____,which is a theory explaining why companies succeed or fail.

Describe the two basic approaches for studying consumer behavior.Give examples of the different situations for which each type is better suited.

Costs involve more that just the price of the product.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What Is Cb and Why Should I Care

_____ can be thought of as negative results of consumption.

An exchange is the acting out of a decision to give something up in return for something of equal value.

Touchpoints are the physical parts of a product.

Costs are the positive results of consumption.

Benefits are the only result of consumption.

Niche marketing differs from one-to-one marketing in that niche marketing:

What is the last step in the basic consumption process?

Which discipline is often defined as the study of production and consumption?

A company embracing differentiated marketing will _____.

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Netnography applies ethnographic tools to study the behavior of online cultures and communities.

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

The acting out of a decision to give something up in return for something of greater value is known as _____.

_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.

Obtaining resources from consumers in return for the value they create is a basic tenet of the _____,which is a theory explaining why companies succeed or fail.

Describe the two basic approaches for studying consumer behavior.Give examples of the different situations for which each type is better suited.

Costs involve more that just the price of the product.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters