Question 1

Which of the following is true of the stakeholder marketing orientation?

Accepted Answer

A) Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B) It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C) It is an organizational culture that embodies the importance of creating value for customers among all employees. 
D) It stresses solely on the need to monitor and understand competitor actions in the marketplace and the need to communicate information about competitors throughout the organization. 
E) In this type of orientation,innovation is geared primarily toward making the production process as efficient and economic as possible. 
A) Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B) It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C) It is an organizational culture that embodies the importance of creating value for customers among all employees. 
D) It stresses solely on the need to monitor and understand competitor actions in the marketplace and the need to communicate information about competitors throughout the organization. 
E) In this type of orientation,innovation is geared primarily toward making the production process as efficient and economic as possible.

Question 2

A popular hotel in New Jersey has a culture that requires all employees to focus on creating value for guests.One way this is implemented is by giving the front desk employees the authority to rectify a problem presented by a guest without requesting for approval from managers.Which type of orientation does his company embrace?

Accepted Answer

A) Customer orientation 
B) Profit orientation 
C) Production orientation 
D) Sales orientation 
E) Technical orientation 
A) Customer orientation 
B) Profit orientation 
C) Production orientation 
D) Sales orientation 
E) Technical orientation

Question 3

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Accepted Answer

A) Qualitative 
B) Interpretive 
C) Quantitative 
D) Ethnographic 
E) Phenomenological 
A) Qualitative 
B) Interpretive 
C) Quantitative 
D) Ethnographic 
E) Phenomenological

Question 4

Two common interpretative orientations are psychology and sociology.

Accepted Answer

A) True 
 B)False

Question 5

One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S.and Europe.

Accepted Answer

A) True 
 B)False

Question 6

While consumer behavior refers to human thought and action,it is not considered a field of study.

Accepted Answer

A) True 
 B)False

Question 7

_____ represents the process by which goods,services or ideas are used and transformed into value.

Accepted Answer

A) Value transfer 
B) Cost conversion 
C) Benefits conversion 
D) Consumption 
E) Utilization analysis 
A) Value transfer 
B) Cost conversion 
C) Benefits conversion 
D) Consumption 
E) Utilization analysis

Which of the following is true of the stakeholder marketing orientation?

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Two common interpretative orientations are psychology and sociology.

One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S.and Europe.

While consumer behavior refers to human thought and action,it is not considered a field of study.

_____ represents the process by which goods,services or ideas are used and transformed into value.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What Is Cb and Why Should I Care

Which of the following is true of the stakeholder marketing orientation?

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Two common interpretative orientations are psychology and sociology.

One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S.and Europe.

While consumer behavior refers to human thought and action,it is not considered a field of study.

_____ represents the process by which goods,services or ideas are used and transformed into value.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters