Question 1

A market-oriented firm stresses the importance of creating value for customers among all employees.

Accepted Answer

A) True 
 B)False

Question 2

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Accepted Answer

A) True 
 B)False

Question 3

Explain the role of consumer behavior in business and society.

Accepted Answer

Consumer behavior (CB)is important in at

Question 4

Quantitative research is more likely to stand on its own and does not require deep interpretation.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a quantitative research tool?

Accepted Answer

A) Case study 
B) Focus group interview 
C) Clinical interview 
D) Participatory action research 
E) Surveys 
A) Case study 
B) Focus group interview 
C) Clinical interview 
D) Participatory action research 
E) Surveys

Question 6

Social psychology essentially deals with the intricacies of mental reactions involved in information processing within the individual,rather than between individuals.

Accepted Answer

A) True 
 B)False

Question 7

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

Accepted Answer

A) touchpoint 
B) exchange 
C) want 
D) reaction 
E) attribute 
A) touchpoint 
B) exchange 
C) want 
D) reaction 
E) attribute

Question 8

Restaurant Research Scenario
Insight Research, a marketing research company, has been hired by a national chain of family restaurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
-Refer to Restaurant Research Scenario.Which of the following can be a criticism of the research approach used by Insight Research?

Accepted Answer

A) It does not providing useful information to the restaurant. 
B) The results are objective. 
C) The results are researcher dependent. 
D) The presence of the researcher could have influenced the actions of consumers. 
E) Interpretive research is not an acceptable approach for understanding consumer behavior. 
A) It does not providing useful information to the restaurant. 
B) The results are objective. 
C) The results are researcher dependent. 
D) The presence of the researcher could have influenced the actions of consumers. 
E) Interpretive research is not an acceptable approach for understanding consumer behavior.

Question 9

The Internet has made geographical distance almost a non-issue.

Accepted Answer

A) True 
 B)False

Question 10

Companies must deal only with geographical distances when operating in different countries.

Accepted Answer

A) True 
 B)False

Question 11

Neuroscience focuses primarily on the study of groups of people within a society.

Accepted Answer

A) True 
 B)False

Question 12

Changing demographics have no impact on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 13

Netnography:

Accepted Answer

A) studies the evolution of human beings. 
B) studies different kinds of computer software. 
C) studies human material remains. 
D) studies the growth of information technology. 
E) studies the behavior of online cultures and communities. 
A) studies the evolution of human beings. 
B) studies different kinds of computer software. 
C) studies human material remains. 
D) studies the growth of information technology. 
E) studies the behavior of online cultures and communities.

Question 14

Mass media and trade organizations are two of the primary stakeholders of a firm.

Accepted Answer

A) True 
 B)False

Question 15

In which of the following situations is there an indirect contact between a firm and a customer?

Accepted Answer

A) A consumer placing an order over the telephone 
B) A customer asking an attendant for directions at an amusement park 
C) A consumer replying to a request sent in an email by a company 
D) A consumer watching a television commercial 
E) A guest checking into a hotel 
A) A consumer placing an order over the telephone 
B) A customer asking an attendant for directions at an amusement park 
C) A consumer replying to a request sent in an email by a company 
D) A consumer watching a television commercial 
E) A guest checking into a hotel

Question 16

The process by which goods,services,or ideas are used and transformed into value is referred to as cost behavior analysis.

Accepted Answer

A) True 
 B)False

Question 17

Apple sold more than 7 million iPads within months of launching the product.Prices for this product ranged from $499 to more than $800,and Apple had difficulty keeping up with the demand.Obviously,the _____ outweighed the _____ for this product.

Accepted Answer

A) satisfaction;demand 
B) need;want 
C) consumption;need 
D) costs;benefits 
E) supply;demand 
A) satisfaction;demand 
B) need;want 
C) consumption;need 
D) costs;benefits 
E) supply;demand

Question 18

Which of the following is a demographic trend shaping consumer behavior patterns?

Accepted Answer

A) Increasing family size 
B) Increasing households having two primary income providers 
C) Increasing birthrates in the U.S.and Europe 
D) Lower levels of consumer affluence in the U.S. 
E) Decreasing life expectancy in the U.S. 
A) Increasing family size 
B) Increasing households having two primary income providers 
C) Increasing birthrates in the U.S.and Europe 
D) Lower levels of consumer affluence in the U.S. 
E) Decreasing life expectancy in the U.S.

Question 19

Undifferentiated marketing means that the same basic product is offered to all customers.

Accepted Answer

A) True 
 B)False

Question 20

Restaurant Research Scenario
Insight Research, a marketing research company, has been hired by a national chain of family restaurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
-Refer to Restaurant Research Scenario.Which of the following demographic trends would result in the restaurant experiencing an increase in sales?

Accepted Answer

A) Rise in households with stay-at-home moms 
B) Rise in households with two primary income providers 
C) Decreasing birth rates 
D) Increasing unemployment rate 
E) Advances in technology 
A) Rise in households with stay-at-home moms 
B) Rise in households with two primary income providers 
C) Decreasing birth rates 
D) Increasing unemployment rate 
E) Advances in technology

A market-oriented firm stresses the importance of creating value for customers among all employees.

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Explain the role of consumer behavior in business and society.

Quantitative research is more likely to stand on its own and does not require deep interpretation.

Which of the following is a quantitative research tool?

Social psychology essentially deals with the intricacies of mental reactions involved in information processing within the individual,rather than between individuals.

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

The Internet has made geographical distance almost a non-issue.

Companies must deal only with geographical distances when operating in different countries.

Neuroscience focuses primarily on the study of groups of people within a society.

Changing demographics have no impact on consumer behavior.

Netnography:

Mass media and trade organizations are two of the primary stakeholders of a firm.

In which of the following situations is there an indirect contact between a firm and a customer?

The process by which goods,services,or ideas are used and transformed into value is referred to as cost behavior analysis.

Apple sold more than 7 million iPads within months of launching the product.Prices for this product ranged from $499 to more than $800,and Apple had difficulty keeping up with the demand.Obviously,the _ outweighed the _ for this product.

Which of the following is a demographic trend shaping consumer behavior patterns?

Undifferentiated marketing means that the same basic product is offered to all customers.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What Is Cb and Why Should I Care

A market-oriented firm stresses the importance of creating value for customers among all employees.

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Explain the role of consumer behavior in business and society.

Quantitative research is more likely to stand on its own and does not require deep interpretation.

Which of the following is a quantitative research tool?

Social psychology essentially deals with the intricacies of mental reactions involved in information processing within the individual,rather than between individuals.

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

The Internet has made geographical distance almost a non-issue.

Companies must deal only with geographical distances when operating in different countries.

Neuroscience focuses primarily on the study of groups of people within a society.

Changing demographics have no impact on consumer behavior.

Netnography:

Mass media and trade organizations are two of the primary stakeholders of a firm.

In which of the following situations is there an indirect contact between a firm and a customer?

The process by which goods,services,or ideas are used and transformed into value is referred to as cost behavior analysis.

Apple sold more than 7 million iPads within months of launching the product.Prices for this product ranged from $499 to more than $800,and Apple had difficulty keeping up with the demand.Obviously,the _____ outweighed the _____ for this product.

Which of the following is a demographic trend shaping consumer behavior patterns?

Undifferentiated marketing means that the same basic product is offered to all customers.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Apple sold more than 7 million iPads within months of launching the product.Prices for this product ranged from $499 to more than $800,and Apple had difficulty keeping up with the demand.Obviously,the _ outweighed the _ for this product.