Question 1

An understanding of consumer behavior can translate into better public policy for governments.

Accepted Answer

A) True 
 B)False

Question 2

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

Accepted Answer

A) Economics 
B) Accounting 
C) Anthropology 
D) Psychology 
E) Production management 
A) Economics 
B) Accounting 
C) Anthropology 
D) Psychology 
E) Production management

Question 3

A product is a potentially valuable bundle of benefits.

Accepted Answer

A) True 
 B)False

Question 4

A product is defined as _____.

Accepted Answer

A) a potentially valuable bundle of benefits 
B) the physical effort required in the purchase 
C) the attributes of an item a customer buys 
D) the resource allocated toward satisfying a felt need 
E) the cost associated with buying the physical parts of a product 
A) a potentially valuable bundle of benefits 
B) the physical effort required in the purchase 
C) the attributes of an item a customer buys 
D) the resource allocated toward satisfying a felt need 
E) the cost associated with buying the physical parts of a product

Question 5

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

Accepted Answer

A) True 
 B)False

Question 6

_____ involves the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

Accepted Answer

A) Operations management 
B) Sociology 
C) Marketing 
D) Psychology 
E) Economics 
A) Operations management 
B) Sociology 
C) Marketing 
D) Psychology 
E) Economics

Question 7

Restaurant Research Scenario
Insight Research, a marketing research company, has been hired by a national chain of family restaurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
-Refer to Restaurant Research Scenario.Which research approach is Insight Research using to better understand this restaurant's customers?

Accepted Answer

A) Quantitative research 
B) Survey research 
C) Secondary research 
D) Online research 
E) Qualitative research 
A) Quantitative research 
B) Survey research 
C) Secondary research 
D) Online research 
E) Qualitative research

Question 8

Which of the following is an economic trend shaping the value received by consumers today?

Accepted Answer

A) Internationalization 
B) Online shopping 
C) Decrease in family size 
D) Advent of private-label brands 
E) Widespread use of Facebook 
A) Internationalization 
B) Online shopping 
C) Decrease in family size 
D) Advent of private-label brands 
E) Widespread use of Facebook

Question 9

Customers pay money for those products that they believe to be useful in satisfying their needs and wants.This transfer of money for goods or services is best described as _____.

Accepted Answer

A) benefits 
B) segmentation 
C) transformational marketing 
D) exchange 
E) cost behavior analysis 
A) benefits 
B) segmentation 
C) transformational marketing 
D) exchange 
E) cost behavior analysis

Question 10

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Accepted Answer

A) True 
 B)False

Question 11

Undifferentiated marketing adopts the consumer orientation.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is true of consumer behavior as a field of study?

Accepted Answer

A) Consumer behavior traces its roots back to the 1700s when the first book in this field was published. 
B) Consumer behavior shares strong interdisciplianry connections with economics,psychology,and marketing. 
C) Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature. 
D) Consumer behavior allows little scope for conducting original research. 
E) Consumer behavior uses quantitative research methods like experimentation and correlation exclusively. 
A) Consumer behavior traces its roots back to the 1700s when the first book in this field was published. 
B) Consumer behavior shares strong interdisciplianry connections with economics,psychology,and marketing. 
C) Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature. 
D) Consumer behavior allows little scope for conducting original research. 
E) Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.

Question 13

The first step in the basic consumption process is _____.

Accepted Answer

A) cost and benefit analysis 
B) purchase decision 
C) value assessment 
D) want specification 
E) need realization 
A) cost and benefit analysis 
B) purchase decision 
C) value assessment 
D) want specification 
E) need realization

Question 14

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

Accepted Answer

A) Quantitative research 
B) Qualitative research 
C) Survey research 
D) Unobtrusive research 
E) Secondary research 
A) Quantitative research 
B) Qualitative research 
C) Survey research 
D) Unobtrusive research 
E) Secondary research

Question 15

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 16

When consumers recognize they have an unmet need,they usually seek out specific products or services that they believe will satisfy that need and provide value to them.They are willing to give up something,such as money and effort,to find the products or services that will provide the benefits they seek.This process that consumers go through to satisfy their needs is best described as the _____ process.

Accepted Answer

A) branding 
B) consumption 
C) exchange 
D) positioning 
E) advertising 
A) branding 
B) consumption 
C) exchange 
D) positioning 
E) advertising

Question 17

Restaurant Research Scenario
Insight Research, a marketing research company, has been hired by a national chain of family restaurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
-Refer to Restaurant Research Scenario.Which of the following is the best reason why this restaurant chain should be concerned about customer satisfaction?

Accepted Answer

A) Because all restaurants should be concerned about customer satisfaction 
B) Because treating customers well is the concern of all businesses 
C) Because the marketplace is competitive and the restaurant is dependent on repeat business 
D) Because serving customers well is a part of the training module for the new employees at the restaurant 
E) Because performance incentives are closely tied to customer satisfaction in this chain of restaurants 
A) Because all restaurants should be concerned about customer satisfaction 
B) Because treating customers well is the concern of all businesses 
C) Because the marketplace is competitive and the restaurant is dependent on repeat business 
D) Because serving customers well is a part of the training module for the new employees at the restaurant 
E) Because performance incentives are closely tied to customer satisfaction in this chain of restaurants

Question 18

Marie Johns is a psychologist who studies consumer behavior.She specializes in the mental reactions involved in consumer information processing,such as how advertisements persuade consumers to buy a product.Which field of psychology is Marie practicing?

Accepted Answer

A) Forensic psychology 
B) Evolutionary psychology 
C) Quantitative psychology 
D) Cognitive psychology 
E) Social psychology 
A) Forensic psychology 
B) Evolutionary psychology 
C) Quantitative psychology 
D) Cognitive psychology 
E) Social psychology

Question 19

The research results are said to be researcher dependent when:

Accepted Answer

A) the design of the research is a function of the researcher's skills and training. 
B) the research results are generalizable to other research situations. 
C) an unstructured research design was used and the results cannot be replicated by other researchers. 
D) the results are only significant if the researcher validates them. 
E) the interpretation of the results is a matter of the researcher's opinion until corroborate by other findings. 
A) the design of the research is a function of the researcher's skills and training. 
B) the research results are generalizable to other research situations. 
C) an unstructured research design was used and the results cannot be replicated by other researchers. 
D) the results are only significant if the researcher validates them. 
E) the interpretation of the results is a matter of the researcher's opinion until corroborate by other findings.

Question 20

Consumer orientation primarily emphasizes:

Accepted Answer

A) the need to monitor and understand competitor actions in the marketplace and organization. 
B) the need for secondary stakeholders in the company's functioning. 
C) the need for consumer value and satisfaction above all other parameters of success. 
D) the need to communicate information about customers and competitors throughout the organization as the key to success. 
E) the need to consider the company's bottomline over its customer base. 
A) the need to monitor and understand competitor actions in the marketplace and organization. 
B) the need for secondary stakeholders in the company's functioning. 
C) the need for consumer value and satisfaction above all other parameters of success. 
D) the need to communicate information about customers and competitors throughout the organization as the key to success. 
E) the need to consider the company's bottomline over its customer base.

An understanding of consumer behavior can translate into better public policy for governments.

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

A product is a potentially valuable bundle of benefits.

A product is defined as _____.

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

_____ involves the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

Which of the following is an economic trend shaping the value received by consumers today?

Customers pay money for those products that they believe to be useful in satisfying their needs and wants.This transfer of money for goods or services is best described as _____.

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Undifferentiated marketing adopts the consumer orientation.

Which of the following statements is true of consumer behavior as a field of study?

The first step in the basic consumption process is _____.

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Marie Johns is a psychologist who studies consumer behavior.She specializes in the mental reactions involved in consumer information processing,such as how advertisements persuade consumers to buy a product.Which field of psychology is Marie practicing?

The research results are said to be researcher dependent when:

Consumer orientation primarily emphasizes:

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What Is Cb and Why Should I Care

An understanding of consumer behavior can translate into better public policy for governments.

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

A product is a potentially valuable bundle of benefits.

A product is defined as _____.

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

_____ involves the multitude of value-producing seller activities that facilitate exchanges between buyers and sellers.

Which of the following is an economic trend shaping the value received by consumers today?

Customers pay money for those products that they believe to be useful in satisfying their needs and wants.This transfer of money for goods or services is best described as _____.

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Undifferentiated marketing adopts the consumer orientation.

Which of the following statements is true of consumer behavior as a field of study?

The first step in the basic consumption process is _____.

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Marie Johns is a psychologist who studies consumer behavior.She specializes in the mental reactions involved in consumer information processing,such as how advertisements persuade consumers to buy a product.Which field of psychology is Marie practicing?

The research results are said to be researcher dependent when:

Consumer orientation primarily emphasizes:

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters