Question 1

Hedonic criteria pertain to economic aspects associated with an alternative.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following belongs to the superordinate product category?

Accepted Answer

A) Desk 
B) Dresser 
C) Furniture 
D) Chair 
E) Sofa 
A) Desk 
B) Dresser 
C) Furniture 
D) Chair 
E) Sofa

Question 3

A consumer who uses strict guidelines set prior to selection,and eliminates any option that fails to meet the specifications from consideration is employing a(n)_____ rule.

Accepted Answer

A) compliance 
B) elimination 
C) noncompensatory 
D) superordinate 
E) subordinate 
A) compliance 
B) elimination 
C) noncompensatory 
D) superordinate 
E) subordinate

Question 4

The term bounded rationality describes the idea that perfectly rational decisions are always feasible.

Accepted Answer

A) True 
 B)False

Question 5

With attribute-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

Accepted Answer

A) True 
 B)False

Question 6

Melissa wants to buy a new hair dryer.She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important.She sets a mental cutoff of 5 in order for the model to be selected.According to the conjunctive rule,which of the following models would she select?
$\begin{array}{|l|c|c|c|c|c|c|}
\hline \text { Attribute } & \text { Importance } & \text { Model A } & \text { Model B } & \text { Model C } & \text { Model D } & \text { Model E } \
\hline & & \begin{array}{c}
\text { Belief } \
\text { ratings }
\end{array} & \begin{array}{c}
\text { Belief } \
\text { ratings }
\end{array} & \begin{array}{c}
\text { Belief } \
\text { ratings }
\end{array} & \begin{array}{c}
\text { Belief } \
\text { ratings }
\end{array} & \begin{array}{c}
\text { Belief } \
\text { ratings }
\end{array} \
\hline \text { Low price } & 8 & 7 & 4 & 3 & 1 & 3 \
\hline \begin{array}{l}
\text { Power } \
\text { efficiency }
\end{array} & 6 & 6 & 6 & 5 & 8 & 2 \
\hline \text { Styling } & 9 & 8 & 7 & 6 & 7 & 9 \
\hline
\end{array}$

Accepted Answer

A) Model A 
B) Model B 
C) Model C 
D) Model D 
E) Model E 
A) Model A 
B) Model B 
C) Model C 
D) Model D 
E) Model E

Question 7

The efforts by companies to improve the objective quality of their products are limited by consumer perceptions of quality.

Accepted Answer

A) True 
 B)False

Question 8

The value that consumers believe they will receive from a product has a direct impact on their evaluation of that product.

Accepted Answer

A) True 
 B)False

Question 9

A benefit is a perceived favorable result that is derived from the presence of a particular feature.

Accepted Answer

A) True 
 B)False

Question 10

As a consumer's level of knowledge increases,he or she is able to focus on criteria that are most important in making a selection and to discount irrelevant information.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements is true of consumers' information processing?

Accepted Answer

A) Consumers are always rational when they are evaluating possible solutions to a problem. 
B) Consumers tend to have unlimited ability to process all information available in the environment. 
C) Consumers tend to maximize the effort they put into alternative evaluation and choice. 
D) Consumers tend to settle for a solution that is simply good enough to solve a problem. 
E) Consumers tend to consider all possible solutions to a problem as they have the ability to do so. 
A) Consumers are always rational when they are evaluating possible solutions to a problem. 
B) Consumers tend to have unlimited ability to process all information available in the environment. 
C) Consumers tend to maximize the effort they put into alternative evaluation and choice. 
D) Consumers tend to settle for a solution that is simply good enough to solve a problem. 
E) Consumers tend to consider all possible solutions to a problem as they have the ability to do so.

Question 12

A characteristic that allows a consumer to diagnose something distinctive about an alternative is also known as a _____.

Accepted Answer

A) beacon 
B) sample 
C) signal 
D) sensor 
E) code 
A) beacon 
B) sample 
C) signal 
D) sensor 
E) code

Question 13

Perceptual attributes are sometimes referred to as search qualities because they can easily be evaluated prior to actual purchase.

Accepted Answer

A) True 
 B)False

Question 14

A signal is a characteristic that allows a consumer to diagnose something distinctive about an alternative.

Accepted Answer

A) True 
 B)False

Question 15

Determinant criteria are the evaluative criteria that are related to the actual choice that is made.

Accepted Answer

A) True 
 B)False

Question 16

Superordinate categories tend to be more detailed than subordinate categories.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true of noncompensatory models?

Accepted Answer

A) Following the lexicographic rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features. 
B) With the conjunctive rule,the cutoff point is usually high.The product that meets or exceeds this cutoff on any feature is selected. 
C) These models allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance on another attribute. 
D) Following the subordinate rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features. 
E) They are often used in low-involvement situations because these rules allow consumers to simplify their thought processes. 
A) Following the lexicographic rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features. 
B) With the conjunctive rule,the cutoff point is usually high.The product that meets or exceeds this cutoff on any feature is selected. 
C) These models allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance on another attribute. 
D) Following the subordinate rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features. 
E) They are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Question 18

When Kylie bought her laptop,she searched for product information at various retail sites on the Internet which helped her decide the attributes she was looking for in a laptop.This is an example of product choice influenced by _____.

Accepted Answer

A) situational influences 
B) financial considerations 
C) online sources 
D) social influences 
E) marketing communications 
A) situational influences 
B) financial considerations 
C) online sources 
D) social influences 
E) marketing communications

Question 19

While deciding between two alternatives,if information about some attributes is not available,consumers tend to weigh the criteria that are common to both alternatives quite heavily in the evaluation.

Accepted Answer

A) True 
 B)False

Question 20

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

Accepted Answer

A) Marketing communications 
B) Product knowledge 
C) Expert opinions 
D) Social influences 
E) Online sources 
A) Marketing communications 
B) Product knowledge 
C) Expert opinions 
D) Social influences 
E) Online sources

Hedonic criteria pertain to economic aspects associated with an alternative.

Which of the following belongs to the superordinate product category?

A consumer who uses strict guidelines set prior to selection,and eliminates any option that fails to meet the specifications from consideration is employing a(n)_____ rule.

The term bounded rationality describes the idea that perfectly rational decisions are always feasible.

With attribute-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

The efforts by companies to improve the objective quality of their products are limited by consumer perceptions of quality.

The value that consumers believe they will receive from a product has a direct impact on their evaluation of that product.

A benefit is a perceived favorable result that is derived from the presence of a particular feature.

As a consumer's level of knowledge increases,he or she is able to focus on criteria that are most important in making a selection and to discount irrelevant information.

Which of the following statements is true of consumers' information processing?

A characteristic that allows a consumer to diagnose something distinctive about an alternative is also known as a _____.

Perceptual attributes are sometimes referred to as search qualities because they can easily be evaluated prior to actual purchase.

A signal is a characteristic that allows a consumer to diagnose something distinctive about an alternative.

Determinant criteria are the evaluative criteria that are related to the actual choice that is made.

Superordinate categories tend to be more detailed than subordinate categories.

Which of the following statements is true of noncompensatory models?

When Kylie bought her laptop,she searched for product information at various retail sites on the Internet which helped her decide the attributes she was looking for in a laptop.This is an example of product choice influenced by _____.

While deciding between two alternatives,if information about some attributes is not available,consumers tend to weigh the criteria that are common to both alternatives quite heavily in the evaluation.

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 13: Decision Making Ii: Alternative Evaluation and Choice

Hedonic criteria pertain to economic aspects associated with an alternative.

Which of the following belongs to the superordinate product category?

A consumer who uses strict guidelines set prior to selection,and eliminates any option that fails to meet the specifications from consideration is employing a(n)_____ rule.

The term bounded rationality describes the idea that perfectly rational decisions are always feasible.

With attribute-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

The efforts by companies to improve the objective quality of their products are limited by consumer perceptions of quality.

The value that consumers believe they will receive from a product has a direct impact on their evaluation of that product.

A benefit is a perceived favorable result that is derived from the presence of a particular feature.

As a consumer's level of knowledge increases,he or she is able to focus on criteria that are most important in making a selection and to discount irrelevant information.

Which of the following statements is true of consumers' information processing?

A characteristic that allows a consumer to diagnose something distinctive about an alternative is also known as a _____.

Perceptual attributes are sometimes referred to as search qualities because they can easily be evaluated prior to actual purchase.

A signal is a characteristic that allows a consumer to diagnose something distinctive about an alternative.

Determinant criteria are the evaluative criteria that are related to the actual choice that is made.

Superordinate categories tend to be more detailed than subordinate categories.

Which of the following statements is true of noncompensatory models?

When Kylie bought her laptop,she searched for product information at various retail sites on the Internet which helped her decide the attributes she was looking for in a laptop.This is an example of product choice influenced by _____.

While deciding between two alternatives,if information about some attributes is not available,consumers tend to weigh the criteria that are common to both alternatives quite heavily in the evaluation.

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters