Question 1

Underlying attributes can only be learned through experience with the product.

Accepted Answer

A) True 
 B)False

Question 2

When a retailer offers a price-matching guarantee,they give off a signal that consumers will enjoy low prices when they shop at this particular store.

Accepted Answer

A) True 
 B)False

Question 3

Joseph's Attire,a men's clothing store,has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off on your first item and get 50% off on the second." This type of advertising might result in consumers perceiving that the quality at Joseph's Attire is not very good as they offer such huge discounts.This kind of promotional advertising serves as a _____ to consumers regarding the quality of the product sold in the store.

Accepted Answer

A) signal 
B) cue 
C) beacon 
D) sensor 
E) code 
A) signal 
B) cue 
C) beacon 
D) sensor 
E) code

Question 4

When a consumer selects a product that he or she believes performs best on the most important feature,the consumer is employing the _____ rule.

Accepted Answer

A) conjunctive 
B) disjunctive 
C) lexicographic 
D) subordinate 
E) compensatory rule 
A) conjunctive 
B) disjunctive 
C) lexicographic 
D) subordinate 
E) compensatory rule

Question 5

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:
 $\begin{array}{|l|l|l|l|}
\hline \text { Attributes in order of importance } & \begin{array}{l}
\text { Crayton } \
\text { Bar }
\end{array} & \begin{array}{l}
\text { Goodie-meal } \
\text { Bar }
\end{array} & \begin{array}{l}
\text { Snacky- } \
\text { Bar }
\end{array} \
\hline \text { Protein } & 10 \text { grams } & 5 \text { grams } & 8 \text { grams } \
\hline \text { Calories } & 250 & 350 & 190 \
\hline \text { Taste } & ? & ? & ? \
\hline \text { Sugar } & 14 \text { grams } & 17 \text { grams } & \begin{array}{l}
13 \
\text { grams }
\end{array} \
\hline \text { Price } & & & \$ 2.50 \
\hline \text { Fat } & \$ 1.13 & \$ 1.05 & 8 \text { grams }\
\hline
\end{array}$
-Refer to Energy Bar Scenario.According to product categorization,energy bars are an example of _____ categories.

Accepted Answer

A) subordinate 
B) primary 
C) ordinate 
D) tertiary 
E) secondary 
A) subordinate 
B) primary 
C) ordinate 
D) tertiary 
E) secondary

Question 6

The attitude-toward-the-object model represents a _____ approach.

Accepted Answer

A) noncompensatory 
B) superordinate 
C) conjunctive 
D) disjunctive 
E) compensatory 
A) noncompensatory 
B) superordinate 
C) conjunctive 
D) disjunctive 
E) compensatory

Question 7

John is evaluating four brands of 3D televisions and has decided that picture quality is the most important attribute.As all of the alternatives exceeded his minimum cutoff for picture quality,he then compared them on price.An option which John perceived as too expensive was eliminated from further consideration as it exceeded the price cutoff he had set.He then compared the remaining three alternatives in terms of the number of HDMI inputs and eliminated one which did not possess the minimum number of inputs.He continued in this manner until he was left with only one of the alternatives which he finally decided to purchase.Which of the following rules did John employ to decide on his purchase?

Accepted Answer

A) Conjunctive rule 
B) Disjunctive rule 
C) Compensatory rule 
D) Lexicographic rule 
E) EBA rule 
A) Conjunctive rule 
B) Disjunctive rule 
C) Compensatory rule 
D) Lexicographic rule 
E) EBA rule

Question 8

The experiential decision-making process illustrates attribute-based evaluation.

Accepted Answer

A) True 
 B)False

Question 9

Hanks arbitrarily purchased a lawn mower,neither considering its features nor the product price.However,after using the lawn mower,he acknowledged that he has not come across any other lawn mower of superior quality.In acknowledging the superior quality of the mower,Hanks is referring to its _____ attributes.

Accepted Answer

A) search 
B) underlying 
C) perceptual 
D) content 
E) determinant 
A) search 
B) underlying 
C) perceptual 
D) content 
E) determinant

Question 10

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Accepted Answer

A) True 
 B)False

Question 11

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Accepted Answer

A) True 
 B)False

Question 12

Subordinate categories are abstract in nature and represent the highest level of categorization.

Accepted Answer

A) True 
 B)False

Question 13

When Jane and her husband decided to buy furniture,she decided to purchase a brand that her grandparents and parents had used.She didn't spend any time looking at its specific features or comparing it with other brands.All that mattered to Jane was the emotion associated with buying something closely familiar to her childhood.Which of the following types of evaluation best explains Jane's choice of brand?

Accepted Answer

A) Attribute-based evaluation 
B) Affect-based evaluation 
C) Feature-based evaluation 
D) Benefit-based evaluation 
E) Content-based evaluation 
A) Attribute-based evaluation 
B) Affect-based evaluation 
C) Feature-based evaluation 
D) Benefit-based evaluation 
E) Content-based evaluation

Question 14

Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?

Accepted Answer

A) Cluster analysis 
B) Conjoint analysis 
C) Regression analysis 
D) Factor analysis 
E) Time series analysis 
A) Cluster analysis 
B) Conjoint analysis 
C) Regression analysis 
D) Factor analysis 
E) Time series analysis

Question 15

Visually apparent and easily recognizable attributes of a product are known as _____ attributes.

Accepted Answer

A) objective 
B) perceptual 
C) underlying 
D) primary 
E) determinant 
A) objective 
B) perceptual 
C) underlying 
D) primary 
E) determinant

Question 16

Henry has a penchant for furniture.When he bought a new sofa,he focused on features such as size,fabric,cushions,and padding,and ignored any information irrelevant to the actual purchase.Which of the following factors contributed to Henry's selection of the sofa?

Accepted Answer

A) Social influences 
B) Online resources 
C) Product knowledge 
D) Situational influences 
E) Financial concerns 
A) Social influences 
B) Online resources 
C) Product knowledge 
D) Situational influences 
E) Financial concerns

Question 17

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

Accepted Answer

A) True 
 B)False

Question 18

When Carla had to select one among three vacation destinations,she ended up choosing the one that actually scored low on an important attribute of being tourist friendly.She chose a location that was least expensive and the most convenient to travel compared to the other two.Which of the following decision rules is most likely to have influenced Carla's choice?

Accepted Answer

A) Conjunctive rule 
B) Lexicographic rule 
C) Exception rule 
D) Compensatory rule 
E) Compliance rule 
A) Conjunctive rule 
B) Lexicographic rule 
C) Exception rule 
D) Compensatory rule 
E) Compliance rule

Question 19

Product categories are mental representations of stored knowledge about groups of products.

Accepted Answer

A) True 
 B)False

Question 20

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

Accepted Answer

A) determinant 
B) recombinant 
C) fulminant 
D) discriminant 
E) examinant 
A) determinant 
B) recombinant 
C) fulminant 
D) discriminant 
E) examinant

Underlying attributes can only be learned through experience with the product.

When a retailer offers a price-matching guarantee,they give off a signal that consumers will enjoy low prices when they shop at this particular store.

When a consumer selects a product that he or she believes performs best on the most important feature,the consumer is employing the _____ rule.

The attitude-toward-the-object model represents a _____ approach.

The experiential decision-making process illustrates attribute-based evaluation.

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Subordinate categories are abstract in nature and represent the highest level of categorization.

Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?

Visually apparent and easily recognizable attributes of a product are known as _____ attributes.

Henry has a penchant for furniture.When he bought a new sofa,he focused on features such as size,fabric,cushions,and padding,and ignored any information irrelevant to the actual purchase.Which of the following factors contributed to Henry's selection of the sofa?

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

Product categories are mental representations of stored knowledge about groups of products.

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 13: Decision Making Ii: Alternative Evaluation and Choice

Underlying attributes can only be learned through experience with the product.

When a retailer offers a price-matching guarantee,they give off a signal that consumers will enjoy low prices when they shop at this particular store.

When a consumer selects a product that he or she believes performs best on the most important feature,the consumer is employing the _____ rule.

The attitude-toward-the-object model represents a _____ approach.

The experiential decision-making process illustrates attribute-based evaluation.

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Subordinate categories are abstract in nature and represent the highest level of categorization.

Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?

Visually apparent and easily recognizable attributes of a product are known as _____ attributes.

Henry has a penchant for furniture.When he bought a new sofa,he focused on features such as size,fabric,cushions,and padding,and ignored any information irrelevant to the actual purchase.Which of the following factors contributed to Henry's selection of the sofa?

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

Product categories are mental representations of stored knowledge about groups of products.

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters