Exam 13: Decision Making Ii: Alternative Evaluation and Choice

When John bought himself a phone with a camera,he chose the one that could take 12-megapixel pictures over the one that could take 8-megapixel pictures.According to John,the picture resolution of the one he bought was much better than the alternative choice.In buying the camera phone with a better picture resolution,John's judgment is most likely affected by _____.

ENERGY BAR SCENARIO Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table: Attributes in order of importance Crayton Bar Goodie-meal Bar Snacky- Bar Protein 10 grams 5 grams 8 grams Calories 250 350 190 Taste ? ? ? Sugar 14 grams 17 grams 13 grams Price \ 2.50 Fat \ 1.13 \ 1.05 8 grams -Refer to Energy Bar Scenario.Using the lexicographic rule,the consumer is most likely to select _____.

Certain characteristics of an automobile,such as a navigation system,automatic gear change system,and safety air bags,that are relevant to how it functions or operates,are examples of the automobile's _____.

Which of the following types of evaluation do consumers use to evaluate products based on the overall feeling that is evoked by the alternative?

ENERGY BAR SCENARIO Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table: Attributes in order of importance Crayton Bar Goodie-meal Bar Snacky- Bar Protein 10 grams 5 grams 8 grams Calories 250 350 190 Taste ? ? ? Sugar 14 grams 17 grams 13 grams Price \ 2.50 Fat \ 1.13 \ 1.05 8 grams -Refer to Energy Bar Scenario.The consumer also evaluated the three bars along the criterion of product price.Product price is an example of a(n)_____ attribute.

What are product categories? Give an example of superordinate and subordinate product categories.

A performance characteristic of an object is known as its _____.

List the factors that determine the type of evaluative criteria that consumers use.

Consumers have unlimited ability to process all the information that's available in the environment.

LAWN SPRINKLER SCENARIO Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. -Refer to Lawn Sprinkler Scenario.Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day.Which of the following evaluations is Mathew most likely to have employed while making his purchase decision?

Underlying attributes are visually apparent and easily recognizable.

When noncompensatory rules are used,strict guidelines are set prior to selection,and any option that does not meet the specifications is eliminated from consideration.

Positive mood states lead to positive evaluations of products while negative mood states lead to negative evaluations of products.

Perceived quality refers to the quality of a product that is assessed through industry specification or expert rating.

Which of the following product category levels is abstract in nature and represents the highest level of categorization?

When a new product is very different from products that are currently available,consumers avoid relying on existing category knowledge to guide their expectations and attitudes toward the new product.

Melissa wants to buy a new hair dryer.She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important.She wants the model to excel at any one of the three features.She sets a mental cutoff,which is equal to the highest importance rating.According to the disjunctive rule,which of the following models would she select? Attribute Importance Model A Model B Model C Model D Model E Belief ratings Belief ratings Belief ratings Belief ratings Belief ratings Low price 8 7 4 3 1 3 Power efficiency 6 6 6 5 8 2 Styling 9 8 7 6 7 9

According to product categorization,vehicles can be placed under _____ category.

ENERGY BAR SCENARIO Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table: Attributes in order of importance Crayton Bar Goodie-meal Bar Snacky- Bar Protein 10 grams 5 grams 8 grams Calories 250 350 190 Taste ? ? ? Sugar 14 grams 17 grams 13 grams Price \ 2.50 Fat \ 1.13 \ 1.05 8 grams -Refer to Energy Bar Scenario.The consumer is unaware of the taste of the three bars.Taste is an example of a(n)_____ attribute.

LAWN SPRINKLER SCENARIO Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. -Refer to Lawn Sprinkler Scenario.The new sprinkler came with an automated sensor that could detect the humidity as well as temperature in the environment.This automated sensor is a(n)_____ of the sprinkler.