Exam 13: Decision Making Ii: Alternative Evaluation and Choice

Better picture quality is a(n)_____ of a high-definition television.

When Arthur decided that it was time for him to buy a new washing machine,his primary concern was that the price should not exceed his budget.Keeping this in mind,he evaluated various models across their prices.Arthur was most concerned with the _____ attribute of the washing machine.

Judgments are mental assessments of the presence of attributes and the benefits associated with those attributes.

The perceived relationship between the features or characteristics of products is known as _____.

LAWN SPRINKLER SCENARIO Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. -Refer to Lawn Sprinkler Scenario.Mathew had to purchase a new sprinkler to replace the old,broken one.He chose one with an automated sensor that controlled the amount of water as well as the pressure depending on the humidity and temperature during the day.This way he wouldn't have to set the timer manually.In this scenario,Mathew's purchase is most likely informed by _____.

The ability of a consumer to make accurate judgments when evaluating alternatives is influenced by his or her ability to perceive differences in levels of stimuli between two options.

Explain affect-based and attribute-based evaluations.Give an example of each using one of your recent purchase decisions.

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.

Wendy generally buys tuberoses as their smell freshens up her room.She purchases them even though they are not as pretty as some other flowers.However,when she buys flowers for her friends,she generally chooses ornamental orchids and anthuriums,although they don't smell sweet.Which of the following is most likely responsible for Wendy's choice of flowers?

Conjoint analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

Lisa wanted everything to be perfect when she organized a homecoming party for her husband,a soldier who was stationed in Afghanistan.Lisa consulted a well-known food critic for the menu to be served in the party.Which of the following factors is/are most likely associated with Lisa's choice of menu to be served in the party?

Which of the following belong(s)to the subordinate product category?

The attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

Underlying attributes of a product are referred to as _____ qualities.

The taste of a particular brand of pasta is an example of the perceptual attribute of a product.

LAWN SPRINKLER SCENARIO Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. -Refer to Lawn Sprinkler Scenario.Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day.Which of the following criteria is most likely responsible for Mathew's purchasing decision?

A consumer who wants to buy only a black-colored handbag regardless of the brand is employing a compensatory rule.

The number of levels and details within each level of consumers' product categories are influenced by their familiarity and expertise with products.

Serena is evaluating three different models of hair dryers,Model A,Model B,and Model C.She assigns belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important.She sets a minimum mental cutoff point of 5 for all the features.According to the conjunctive rule,which of the following is true? Attributes Importance Model A Model B Model C Belief ratings Belief ratings Belief ratings Low price 8 7 4 3 Styling 9 6 7 4 Power efficiency 6 8 10 2

Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.