Question 1

Which MIS subsystem is also called a DSS?

Accepted Answer

A) a marketing decision support system 
B) a delivery system for standardized data 
C) a data support system 
D) detailed systems for standardization 
E) a distant system for data 
A) a marketing decision support system 
B) a delivery system for standardized data 
C) a data support system 
D) detailed systems for standardization 
E) a distant system for data

Question 2

The purpose of marketing research is to link the consumer to the marketer by providing information that can be used in making marketing decisions.

Accepted Answer

A) True 
 B)False

Question 3

Everyday information about pertinent developments in the environment to an organization is gathered through the internal report system.

Accepted Answer

A) True 
 B)False

Question 4

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

Accepted Answer

A) to obtain everyday information about pertinent developments in the environment 
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making 
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others 
D) to generate the particular information needed for the specific situation 
E) to gather information not gathered by the other MIS component subsystems 
A) to obtain everyday information about pertinent developments in the environment 
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making 
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others 
D) to generate the particular information needed for the specific situation 
E) to gather information not gathered by the other MIS component subsystems

Question 5

Ad hoc is a Latin word,meaning ________.

Accepted Answer

A) out of chaos 
B) from one, many 
C) by that very act 
D) with respect to a specific purpose 
E) and the rest 
A) out of chaos 
B) from one, many 
C) by that very act 
D) with respect to a specific purpose 
E) and the rest

Question 6

The goal of environmental analysis studies is to find opportunities or to identify problems with an existing strategy.

Accepted Answer

A) True 
 B)False

Question 7

Another use of marketing research is to monitor marketing performance,which takes place prior to implementing marketing strategies.

Accepted Answer

A) True 
 B)False

Question 8

What does the phrase "hearing the voice of the consumer" mean?

Accepted Answer

A) Companies have the information they need to effectively satisfy wants and needs in the marketplace. 
B) Companies specifically use telemarketing to hear their customers' opinions. 
C) Marketing is carried out for the benefit of the customers. 
D) Marketing managers should take the time to listen in on focus groups. 
E) Market trials are necessary for certain products. 
A) Companies have the information they need to effectively satisfy wants and needs in the marketplace. 
B) Companies specifically use telemarketing to hear their customers' opinions. 
C) Marketing is carried out for the benefit of the customers. 
D) Marketing managers should take the time to listen in on focus groups. 
E) Market trials are necessary for certain products.

Question 9

Marketing research is the process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Accepted Answer

A) True 
 B)False

Question 10

Because marketing research studies are continuous they cannot be referred to as "projects."

Accepted Answer

A) True 
 B)False

Question 11

What is the purpose of the "internal reports system" subsystem of the marketing information system?

Accepted Answer

A) to obtain everyday information about pertinent developments in the environment 
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making 
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others 
D) to generate the particular information needed for the specific situation 
E) to gather information not gathered by the other MIS component subsystems 
A) to obtain everyday information about pertinent developments in the environment 
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making 
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others 
D) to generate the particular information needed for the specific situation 
E) to gather information not gathered by the other MIS component subsystems

Question 12

The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm.

Accepted Answer

A) True 
 B)False

Question 13

Marketing research is synonymous with market research.

Accepted Answer

A) True 
 B)False

Question 14

Studies that deal with monitoring marketing performance are control studies.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following products was actually a failure after marketing research predicted it would be successful?

Accepted Answer

A) Ice Breakers Pacs 
B) Coca-Cola C2 
C) Wolfgang Puck's Self-Heating Latte 
D) Coca-Cola Blak 
E) all of the above 
A) Ice Breakers Pacs 
B) Coca-Cola C2 
C) Wolfgang Puck's Self-Heating Latte 
D) Coca-Cola Blak 
E) all of the above

Question 16

Applied research addresses specific problems,and this type of research represents the vast majority of marketing research studies.

Accepted Answer

A) True 
 B)False

Question 17

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

Accepted Answer

A) is well established in the marketing literature 
B) has been recommended by successful marketing executives 
C) does not rely on high-pressure selling 
D) stresses understanding the competition 
E) always puts the customer first 
A) is well established in the marketing literature 
B) has been recommended by successful marketing executives 
C) does not rely on high-pressure selling 
D) stresses understanding the competition 
E) always puts the customer first

Question 18

Which of the following is the best statement reflecting the purpose of marketing research?

Accepted Answer

A) to provide information that improves profitability 
B) to link the environments to the firm 
C) to link the consumer to the marketer by providing information that can be used in making marketing decisions 
D) to link target markets to specific decision makers at all levels within firms 
E) to be perceived as providing value to higher level executives within the firm 
A) to provide information that improves profitability 
B) to link the environments to the firm 
C) to link the consumer to the marketer by providing information that can be used in making marketing decisions 
D) to link target markets to specific decision makers at all levels within firms 
E) to be perceived as providing value to higher level executives within the firm

Question 19

The marketing intelligence system gathers information generated by internal reports,which includes order billing,receivables,inventory levels,stockouts,and so on.

Accepted Answer

A) True 
 B)False

Question 20

A DSS is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

Accepted Answer

A) True 
 B)False

Which MIS subsystem is also called a DSS?

The purpose of marketing research is to link the consumer to the marketer by providing information that can be used in making marketing decisions.

Everyday information about pertinent developments in the environment to an organization is gathered through the internal report system.

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

Ad hoc is a Latin word,meaning ________.

The goal of environmental analysis studies is to find opportunities or to identify problems with an existing strategy.

Another use of marketing research is to monitor marketing performance,which takes place prior to implementing marketing strategies.

What does the phrase "hearing the voice of the consumer" mean?

Marketing research is the process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Because marketing research studies are continuous they cannot be referred to as "projects."

What is the purpose of the "internal reports system" subsystem of the marketing information system?

The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm.

Marketing research is synonymous with market research.

Studies that deal with monitoring marketing performance are control studies.

Which of the following products was actually a failure after marketing research predicted it would be successful?

Applied research addresses specific problems,and this type of research represents the vast majority of marketing research studies.

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

Which of the following is the best statement reflecting the purpose of marketing research?

The marketing intelligence system gathers information generated by internal reports,which includes order billing,receivables,inventory levels,stockouts,and so on.

A DSS is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 1: An Introduction to Marketing Research

Which MIS subsystem is also called a DSS?

The purpose of marketing research is to link the consumer to the marketer by providing information that can be used in making marketing decisions.

Everyday information about pertinent developments in the environment to an organization is gathered through the internal report system.

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

Ad hoc is a Latin word,meaning ________.

The goal of environmental analysis studies is to find opportunities or to identify problems with an existing strategy.

Another use of marketing research is to monitor marketing performance,which takes place prior to implementing marketing strategies.

What does the phrase "hearing the voice of the consumer" mean?

Marketing research is the process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Because marketing research studies are continuous they cannot be referred to as "projects."

What is the purpose of the "internal reports system" subsystem of the marketing information system?

The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm.

Marketing research is synonymous with market research.

Studies that deal with monitoring marketing performance are control studies.

Which of the following products was actually a failure after marketing research predicted it would be successful?

Applied research addresses specific problems,and this type of research represents the vast majority of marketing research studies.

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

Which of the following is the best statement reflecting the purpose of marketing research?

The marketing intelligence system gathers information generated by internal reports,which includes order billing,receivables,inventory levels,stockouts,and so on.

A DSS is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters