Question 1

If we used a confidence interval to estimate market potential,the lower and upper values could be used to create a(n):

Accepted Answer

A) correct, incorrect estimate 
B) pessimistic, optimistic estimate 
C) average, median estimate 
D) likely, unlikely estimate 
E) none of the above; confidence intervals may not be used to estimate market potential 
A) correct, incorrect estimate 
B) pessimistic, optimistic estimate 
C) average, median estimate 
D) likely, unlikely estimate 
E) none of the above; confidence intervals may not be used to estimate market potential

Question 2

Where do you enter the "hypothesized value" in XL Data Analyst to test a hypothesis about a percentage?

Accepted Answer

A) Hypothesized Value box 
B) Hypo Val box 
C) Hypothesized Percentages box 
D) Variable View Screen 
E) none of the above; XL Data Analyst does not test hypotheses for percentages 
A) Hypothesized Value box 
B) Hypo Val box 
C) Hypothesized Percentages box 
D) Variable View Screen 
E) none of the above; XL Data Analyst does not test hypotheses for percentages

Question 3

Estimates are estimates because they are always hindered by:

Accepted Answer

A) sample error 
B) population error 
C) statistical analysis error 
D) the media 
E) client's preferences 
A) sample error 
B) population error 
C) statistical analysis error 
D) the media 
E) client's preferences

Question 4

Which of the following is the symbol for population percentage?

Accepted Answer

A) µ 
B) π 
C) β 
D) Ω 
E) Σ 
A) µ 
B) π 
C) β 
D) Ω 
E) Σ

Question 5

The standard error will increase if the variation is increased.

Accepted Answer

A) True 
 B)False

Question 6

You can obtain a 95% confidence interval using XL Data Analyst.

Accepted Answer

A) True 
 B)False

Question 7

Generalizations are greatly influenced by the:

Accepted Answer

A) population error 
B) population means 
C) population percentages 
D) preponderance of evidence 
E) clients intolerance for risk 
A) population error 
B) population means 
C) population percentages 
D) preponderance of evidence 
E) clients intolerance for risk

Question 8

Which of the following is an accurate description of the null hypothesis?

Accepted Answer

A) a formal statement that there is a significant difference between the hypothesized value and the value we find in our sample 
B) a formal statement that there is no difference between the hypothesized value and the value we find in our sample 
C) a formal statement that there is a slight difference between the hypothesized value and the value we find in our sample 
D) an informal statement that there is a large difference between the hypothesized value and the value we find in our sample 
E) an informal statement that there is an average difference between the hypothesized value and the value we find in our sample 
A) a formal statement that there is a significant difference between the hypothesized value and the value we find in our sample 
B) a formal statement that there is no difference between the hypothesized value and the value we find in our sample 
C) a formal statement that there is a slight difference between the hypothesized value and the value we find in our sample 
D) an informal statement that there is a large difference between the hypothesized value and the value we find in our sample 
E) an informal statement that there is an average difference between the hypothesized value and the value we find in our sample

Question 9

When you are working with a percent hypothesis,the interpretation of a hypothesis test is directly linked to the sampling distribution concept,but that is not the case with an average hypothesis.

Accepted Answer

A) True 
 B)False

Question 10

In hypothesis testing about a percentage,the sample percent is noted by the letter µ?

Accepted Answer

A) True 
 B)False

Question 11

A ________ is a range (lower and upper boundary)into which the researcher believes the population parameter falls with an associated degree of confidence (typically 95% or 99%).

Accepted Answer

A) boundary estimation 
B) hypothesis testing 
C) parameter boundary determination analysis 
D) confidence interval 
E) range estimate 
A) boundary estimation 
B) hypothesis testing 
C) parameter boundary determination analysis 
D) confidence interval 
E) range estimate

Question 12

Confidence intervals for averages should be calculated only on variables that are considered metric.

Accepted Answer

A) True 
 B)False

Question 13

If the research question asked how much respondents believe they will spend on Internet purchases,which is most appropriate for calculating a confidence interval?

Accepted Answer

A) GENERALIZE; CONFIDENCE INTERVAL; PERCENTAGE 
B) ANALYZE; COMPARE MEANS; CONFIDENCE INTERVAL; MEAN 
C) ANALYZE; COMPARE TWO AVERAGES; CONFIDENCE INTERVAL 
D) GENERALIZE; CONFIDENCE INTERVAL; AVERAGE 
E) GENERALIZE; CONFIDENCE INTERVAL; ARITHMETIC MEAN 
A) GENERALIZE; CONFIDENCE INTERVAL; PERCENTAGE 
B) ANALYZE; COMPARE MEANS; CONFIDENCE INTERVAL; MEAN 
C) ANALYZE; COMPARE TWO AVERAGES; CONFIDENCE INTERVAL 
D) GENERALIZE; CONFIDENCE INTERVAL; AVERAGE 
E) GENERALIZE; CONFIDENCE INTERVAL; ARITHMETIC MEAN

Question 14

The interpretation of a confidence interval estimate of a population average is identical to the interpretation of a confidence interval estimate for a population percentage.

Accepted Answer

A) True 
 B)False

Question 15

Sometimes someone,such as the marketing manager or marketing researcher,makes a prediction about the population value based on prior knowledge,assumptions,or intuition.This statement,called a theory,commonly takes the form of an exact specification as to what is the population parameter.

Accepted Answer

A) True 
 B)False

Question 16

In a hypothesis test,one tests the null hypothesis,a formal statement that there is no (or null)difference between the hypothesized ? value and the p value found in our sample.

Accepted Answer

A) True 
 B)False

Question 17

The more evidence you have,the more precise you will be in your generalization.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the best interpretation of the meaning of a 95% confidence interval?

Accepted Answer

A) if you took many samples, 95% of the sample findings would fall within your confidence interval 
B) if you took many samples, 5% of the sample findings would fall within your confidence interval 
C) if you took many samples, 95% of the sample findings would fall outside your confidence interval 
D) if you took many samples, 99% of the sample findings would fall within your confidence interval 
E) if you took many samples, 100% of the sample findings would fall within your confidence interval 
A) if you took many samples, 95% of the sample findings would fall within your confidence interval 
B) if you took many samples, 5% of the sample findings would fall within your confidence interval 
C) if you took many samples, 95% of the sample findings would fall outside your confidence interval 
D) if you took many samples, 99% of the sample findings would fall within your confidence interval 
E) if you took many samples, 100% of the sample findings would fall within your confidence interval

Question 19

There are two options for confidence intervals: (1)the general case,and (2)findings-specific confidence intervals.

Accepted Answer

A) True 
 B)False

Question 20

The first step in estimating a population value for a percentage is to ________.

Accepted Answer

A) determine the sample percent 
B) determine q 
C) solve for the standard error of the percentage 
D) multiply the standard error value by the z value 
E) subtract the limit from p to obtain the lower boundary, then add the limit to p to obtain the upper boundary 
A) determine the sample percent 
B) determine q 
C) solve for the standard error of the percentage 
D) multiply the standard error value by the z value 
E) subtract the limit from p to obtain the lower boundary, then add the limit to p to obtain the upper boundary

If we used a confidence interval to estimate market potential,the lower and upper values could be used to create a(n):

Where do you enter the "hypothesized value" in XL Data Analyst to test a hypothesis about a percentage?

Estimates are estimates because they are always hindered by:

Which of the following is the symbol for population percentage?

The standard error will increase if the variation is increased.

You can obtain a 95% confidence interval using XL Data Analyst.

Generalizations are greatly influenced by the:

Which of the following is an accurate description of the null hypothesis?

When you are working with a percent hypothesis,the interpretation of a hypothesis test is directly linked to the sampling distribution concept,but that is not the case with an average hypothesis.

In hypothesis testing about a percentage,the sample percent is noted by the letter µ?

A ________ is a range (lower and upper boundary)into which the researcher believes the population parameter falls with an associated degree of confidence (typically 95% or 99%).

Confidence intervals for averages should be calculated only on variables that are considered metric.

If the research question asked how much respondents believe they will spend on Internet purchases,which is most appropriate for calculating a confidence interval?

The interpretation of a confidence interval estimate of a population average is identical to the interpretation of a confidence interval estimate for a population percentage.

Sometimes someone,such as the marketing manager or marketing researcher,makes a prediction about the population value based on prior knowledge,assumptions,or intuition.This statement,called a theory,commonly takes the form of an exact specification as to what is the population parameter.

In a hypothesis test,one tests the null hypothesis,a formal statement that there is no (or null)difference between the hypothesized ? value and the p value found in our sample.

The more evidence you have,the more precise you will be in your generalization.

Which of the following is the best interpretation of the meaning of a 95% confidence interval?

There are two options for confidence intervals: (1)the general case,and (2)findings-specific confidence intervals.

The first step in estimating a population value for a percentage is to ________.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 12: Generalizing Your Findings

If we used a confidence interval to estimate market potential,the lower and upper values could be used to create a(n):

Where do you enter the "hypothesized value" in XL Data Analyst to test a hypothesis about a percentage?

Estimates are estimates because they are always hindered by:

Which of the following is the symbol for population percentage?

The standard error will increase if the variation is increased.

You can obtain a 95% confidence interval using XL Data Analyst.

Generalizations are greatly influenced by the:

Which of the following is an accurate description of the null hypothesis?

When you are working with a percent hypothesis,the interpretation of a hypothesis test is directly linked to the sampling distribution concept,but that is not the case with an average hypothesis.

In hypothesis testing about a percentage,the sample percent is noted by the letter µ?

A ________ is a range (lower and upper boundary)into which the researcher believes the population parameter falls with an associated degree of confidence (typically 95% or 99%).

Confidence intervals for averages should be calculated only on variables that are considered metric.

If the research question asked how much respondents believe they will spend on Internet purchases,which is most appropriate for calculating a confidence interval?

The interpretation of a confidence interval estimate of a population average is identical to the interpretation of a confidence interval estimate for a population percentage.

Sometimes someone,such as the marketing manager or marketing researcher,makes a prediction about the population value based on prior knowledge,assumptions,or intuition.This statement,called a theory,commonly takes the form of an exact specification as to what is the population parameter.

In a hypothesis test,one tests the null hypothesis,a formal statement that there is no (or null)difference between the hypothesized ? value and the p value found in our sample.

The more evidence you have,the more precise you will be in your generalization.

Which of the following is the best interpretation of the meaning of a 95% confidence interval?

There are two options for confidence intervals: (1)the general case,and (2)findings-specific confidence intervals.

The first step in estimating a population value for a percentage is to ________.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters