Exam 12: Generalizing Your Findings

When computing standard error,if the sample size increases while the variability remains the same,then the standard error:

By far,the most commonly used level of confidence in marketing research is the 99% level corresponding to 2.58 standard errors.

To estimate a parameter,you need to know the sample statistic,which is either a mean or percentage derived from sample data.

With generalization analysis,there are just two types of evidence: ________ and ________.

The proper name for a population fact is the parameter.

The generalization process used to estimate population parameters from sample findings is known as parameter estimation.

Estimating a population percentage is done when the variable is scaled as:

The most commonly used level of confidence when calculating a confidence interval is:

When you use XL Data Analyst to test a hypothesis for a percentage,the output:

When we use XL Data Analyst to test a hypothesis for a percentage,we use the F value instead of the z value.

Whenever a percentage,average or some other analysis value is computed with a sample's data,we refer to it as:

Which of the following is NOT used to test hypotheses?

In the authors' step-by-step approach to the presentation of hypothesis tests,the first step is:

Which of the following is the symbol for population mean?

The generalization process is often referred to as:

If you theoretically took multiple samples and plotted the sample percentage,p,for all these samples as a frequency distribution,it would approximate a bell-shaped curve called the ________.

The hypothesis is true (supported)if the sample result falls between + or - 1.96 standardized errors.

Directional hypotheses contain statements of "more than" or "less than."

When you use your XL Data Analyst to test a hypothesis about an average,you must do which of the following?

Typically,population parameters are designated by lowercase Roman letters.