Exam 12: Generalizing Your Findings
Exam 1: An Introduction to Marketing Research54 Questions
Exam 2: The Marketing Research Industry72 Questions
Exam 3: The Marketing Research Process Including the Problem and Research Objectives99 Questions
Exam 4: Research Design Alternatives and Qualitative Research135 Questions
Exam 5: Information Types and Sources: Secondary Data and Standardized Information70 Questions
Exam 6: Data Collection Methods95 Questions
Exam 7: Measurement Scales88 Questions
Exam 8: Designing Data Collection Forms70 Questions
Exam 9: Determining Sample Size and the Sample Plan88 Questions
Exam 10: Data Issues and Inputting Data Into Xl Data Analyst56 Questions
Exam 11: Summarizing Your Data54 Questions
Exam 12: Generalizing Your Findings88 Questions
Exam 14: Determining Relationships107 Questions
Exam 13: Finding Differences64 Questions
Exam 15: Preparing and Presenting Your Research Report80 Questions
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Which of the following is NOT true of intuitive hypothesis testing?
(Multiple Choice)
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A toy store owner hypothesizes,at the 95% level of confidence,that parents spend less than $100 on toys per visit to her store.A sample is taken and the hypothesis test shows a z value of -1.65.We:
(Multiple Choice)
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When computing standard error,if the variability (p times q)increases and the sample size remains the same,then the standard error:
(Multiple Choice)
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The proper command sequence using your XL Data Analyst to generate a confidence interval for an average is:
(Multiple Choice)
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Intuitive hypothesis testing is the same as statistical hypothesis testing.
(True/False)
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When you use your XL Data Analyst to test a hypothesis about a percentage you must do which of the following?
(Multiple Choice)
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Which of the following refers to a set of procedures in which the sample size and sample statistics are used to make estimates of population values or facts?
(Multiple Choice)
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The true value found,if a census were taken of the population,is known as the:
(Multiple Choice)
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When calculating the confidence interval for an average,the standard deviation is used:
(Multiple Choice)
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When variability is decreased and sample size increases,the sampling distribution becomes more compressed (smaller).
(True/False)
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If you have five friends who tell you they all have had great experience with their purchase of a Chevrolet,and you used this evidence to decide to buy a Chevrolet,you would be using:
(Multiple Choice)
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The ________ is a measure of the variability in a population based on the variability found in the sample.
(Multiple Choice)
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A confidence interval is always narrower for a 99% confidence interval than for a 95% interval when the sample size and variability are the same.
(True/False)
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When the standard deviation increases and the sample size decreases,the standard error of the average increases.
(True/False)
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When testing a hypothesis,if the computed value is 39.7 and the critical z is 1.96,then:
(Multiple Choice)
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A confidence interval is a range (lower and upper boundary)into which the researcher believes the population parameter falls with an associated degree of confidence.
(True/False)
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