Question 1

The ________ section is an honest accounting of major aspects of the research that constrain or temper the findings and conclusions.

Accepted Answer

A) method 
B) limitations 
C) conclusions 
D) findings 
E) recommendations 
A) method 
B) limitations 
C) conclusions 
D) findings 
E) recommendations

Question 2

What is the name of the online report writing tool that your textbook authors have provided for you?

Accepted Answer

A) Digital Dashboard 
B) ORW 
C) iReport Writer Assistant 
D) Burke Online Writer 
E) Digital Writer 
A) Digital Dashboard 
B) ORW 
C) iReport Writer Assistant 
D) Burke Online Writer 
E) Digital Writer

Question 3

Which of the following is NOT listed by your text as being included in iReport Writer Assistant?

Accepted Answer

A) An extensive bibliography 
B) Writing process Powerpoints 
C) Templates to help get you started 
D) Help with grammar and citations 
E) An example report 
A) An extensive bibliography 
B) Writing process Powerpoints 
C) Templates to help get you started 
D) Help with grammar and citations 
E) An example report

Question 4

The tool iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step,and finally to the revision step.

Accepted Answer

A) True 
 B)False

Question 5

iReport Writer Assistant is the name of the online reporting tool that Burke Inc.provides to its clients.

Accepted Answer

A) True 
 B)False

Question 6

Pie charts,which are circles divided into sections,are useful for illustrating relative size or static comparisons.

Accepted Answer

A) True 
 B)False

Question 7

Recommendations are the deductions and inferences that have come about based on the research findings.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT true about the title Page?

Accepted Answer

A) The title should be as informative as possible. 
B) The title should be centered and in all caps. 
C) Items other than the title should be centered and in all caps. 
D) It should be counted as Page i but no number should be shown on the page. 
E) Individuals' designations or titles should be shown if appropriate. 
A) The title should be as informative as possible. 
B) The title should be centered and in all caps. 
C) Items other than the title should be centered and in all caps. 
D) It should be counted as Page i but no number should be shown on the page. 
E) Individuals' designations or titles should be shown if appropriate.

Question 9

The ________ is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not.

Accepted Answer

A) letter of transmittal 
B) letter of certification 
C) signed research proposal 
D) letter of authorization 
E) memo of certification 
A) letter of transmittal 
B) letter of certification 
C) signed research proposal 
D) letter of authorization 
E) memo of certification

Question 10

Which one of the following is not on the title page?

Accepted Answer

A) the title 
B) the organization/person(s)for whom the report has been prepared 
C) the organization/person(s)who prepared the report 
D) the date 
E) none of the above; they are all included on the title page 
A) the title 
B) the organization/person(s)for whom the report has been prepared 
C) the organization/person(s)who prepared the report 
D) the date 
E) none of the above; they are all included on the title page

Question 11

Which of the following is NOT part of the front matter?

Accepted Answer

A) title page 
B) introduction 
C) table of contents 
D) abstract/executive summary 
E) list of illustrations 
A) title page 
B) introduction 
C) table of contents 
D) abstract/executive summary 
E) list of illustrations

Question 12

(Choose the best answer.)Appendices should:

Accepted Answer

A) be labeled with a letter 
B) be labeled with a title 
C) be included in the Table of Contents 
D) be labeled with a letter and a title 
E) be labeled with a letter and a title and included in the Table of Contents 
A) be labeled with a letter 
B) be labeled with a title 
C) be included in the Table of Contents 
D) be labeled with a letter and a title 
E) be labeled with a letter and a title and included in the Table of Contents

Question 13

Which of the following is NOT contained in the body of the report?

Accepted Answer

A) executive summary 
B) introduction 
C) results 
D) methodology 
E) conclusions 
A) executive summary 
B) introduction 
C) results 
D) methodology 
E) conclusions

Question 14

Which section of the marketing research report presents the findings of the research,organized around the objectives of the study?

Accepted Answer

A) body 
B) results 
C) conclusions 
D) recommendations 
E) none of the above 
A) body 
B) results 
C) conclusions 
D) recommendations 
E) none of the above

Question 15

The ________ section is the most important and most detailed portion of the report.

Accepted Answer

A) method 
B) limitations 
C) conclusions 
D) findings 
E) recommendations 
A) method 
B) limitations 
C) conclusions 
D) findings 
E) recommendations

Question 16

Tables:

Accepted Answer

A) identify exact values 
B) show locations 
C) show visual details 
D) are line graphs 
E) are photos of charts 
A) identify exact values 
B) show locations 
C) show visual details 
D) are line graphs 
E) are photos of charts

Question 17

________ provide(s)an overview or "skeleton" of the research report,including conclusions and recommendations.

Accepted Answer

A) The table of contents 
B) The title page 
C) The executive summary 
D) The synopsis 
E) Skeleton results 
A) The table of contents 
B) The title page 
C) The executive summary 
D) The synopsis 
E) Skeleton results

Question 18

Reporting the details as to how the research was conducted is contained in the:

Accepted Answer

A) method section 
B) conduct of research section 
C) appendix 
D) body 
E) certification section 
A) method section 
B) conduct of research section 
C) appendix 
D) body 
E) certification section

Question 19

On the table of contents,pages contained in the front matter section of the report should be numbered with lowercase Roman numerals.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following was listed as an effective table guideline?

Accepted Answer

A) Use no or only one decimal place (12% or 12.2%)unless more are called for by convention ($12.23). 
B) Place items you want the reader to compare in the same column, not the same row. 
C) If you have many rows, darken alternate entries or double-space after every five entries to assist the reader to accurately line up items. 
D) Total columns and rows when appropriate (100%). 
E) Avoid totaling columns as this extra information can be confusing. 
A) Use no or only one decimal place (12% or 12.2%)unless more are called for by convention ($12.23). 
B) Place items you want the reader to compare in the same column, not the same row. 
C) If you have many rows, darken alternate entries or double-space after every five entries to assist the reader to accurately line up items. 
D) Total columns and rows when appropriate (100%). 
E) Avoid totaling columns as this extra information can be confusing.

The ________ section is an honest accounting of major aspects of the research that constrain or temper the findings and conclusions.

What is the name of the online report writing tool that your textbook authors have provided for you?

Which of the following is NOT listed by your text as being included in iReport Writer Assistant?

The tool iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step,and finally to the revision step.

iReport Writer Assistant is the name of the online reporting tool that Burke Inc.provides to its clients.

Pie charts,which are circles divided into sections,are useful for illustrating relative size or static comparisons.

Recommendations are the deductions and inferences that have come about based on the research findings.

Which of the following is NOT true about the title Page?

The ________ is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not.

Which one of the following is not on the title page?

Which of the following is NOT part of the front matter?

(Choose the best answer.)Appendices should:

Which of the following is NOT contained in the body of the report?

Which section of the marketing research report presents the findings of the research,organized around the objectives of the study?

The ________ section is the most important and most detailed portion of the report.

Tables:

________ provide(s)an overview or "skeleton" of the research report,including conclusions and recommendations.

Reporting the details as to how the research was conducted is contained in the:

On the table of contents,pages contained in the front matter section of the report should be numbered with lowercase Roman numerals.

Which of the following was listed as an effective table guideline?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters

Exam 15: Preparing and Presenting Your Research Report

The ________ section is an honest accounting of major aspects of the research that constrain or temper the findings and conclusions.

What is the name of the online report writing tool that your textbook authors have provided for you?

Which of the following is NOT listed by your text as being included in iReport Writer Assistant?

The tool iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step,and finally to the revision step.

iReport Writer Assistant is the name of the online reporting tool that Burke Inc.provides to its clients.

Pie charts,which are circles divided into sections,are useful for illustrating relative size or static comparisons.

Recommendations are the deductions and inferences that have come about based on the research findings.

Which of the following is NOT true about the title Page?

The ________ is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not.

Which one of the following is not on the title page?

Which of the following is NOT part of the front matter?

(Choose the best answer.)Appendices should:

Which of the following is NOT contained in the body of the report?

Which section of the marketing research report presents the findings of the research,organized around the objectives of the study?

The ________ section is the most important and most detailed portion of the report.

Tables:

________ provide(s)an overview or "skeleton" of the research report,including conclusions and recommendations.

Reporting the details as to how the research was conducted is contained in the:

On the table of contents,pages contained in the front matter section of the report should be numbered with lowercase Roman numerals.

Which of the following was listed as an effective table guideline?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters