Question 1

All information under a heading should relate to the heading,but:

Accepted Answer

A) if the report is written in first person, this is not necessarily so 
B) fewer than 10 headings is preferred in marketing research studies 
C) subheadings may divide information into segments 
D) new headings should not be created just because there is a new topic 
E) none of the above are true 
A) if the report is written in first person, this is not necessarily so 
B) fewer than 10 headings is preferred in marketing research studies 
C) subheadings may divide information into segments 
D) new headings should not be created just because there is a new topic 
E) none of the above are true

Question 2

A graph is considered one of which of the following?

Accepted Answer

A) illustrations 
B) figures 
C) tables 
D) pictures 
E) content 
A) illustrations 
B) figures 
C) tables 
D) pictures 
E) content

Question 3

If you are asked to orally present the conclusions of a research project,you would:

Accepted Answer

A) practice your presentation 
B) identify and analyze your audience 
C) determine the key points 
D) make sure visuals portray key points 
E) all of the above 
A) practice your presentation 
B) identify and analyze your audience 
C) determine the key points 
D) make sure visuals portray key points 
E) all of the above

Question 4

Which of the following was NOT listed in your text as a visual that translates numbers into graphical displays so that findings can be comprehended visually?

Accepted Answer

A) table 
B) pie chart 
C) bar chart 
D) figures 
E) graph 
A) table 
B) pie chart 
C) bar chart 
D) figures 
E) graph

Question 5

The listing of specific research objectives often serves as a good framework for organizing the results section of the report.

Accepted Answer

A) True 
 B)False

Question 6

If appropriate,materials,such as data collection forms or actual computer printouts,should be included in the:

Accepted Answer

A) printout section of the report 
B) Table of Computer Printouts 
C) Appendix 
D) fore matter section of the report 
E) none of the above; computer printouts should never be included in the report given to a client 
A) printout section of the report 
B) Table of Computer Printouts 
C) Appendix 
D) fore matter section of the report 
E) none of the above; computer printouts should never be included in the report given to a client

Question 7

A memo of transmittal is used to release or deliver the document to an organization for which you are a regular employee.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following was NOT listed as a step in making an enhanced pie chart with Excel?

Accepted Answer

A) Make the pie slices look much better. 
B) Format the plot area. 
C) Consider using a picture file to personalize your graph. 
D) Enhance the chart title, legend, and plot area. 
E) Avoid re-using the template since you will need to produce specific charts for specific objectives. 
A) Make the pie slices look much better. 
B) Format the plot area. 
C) Consider using a picture file to personalize your graph. 
D) Enhance the chart title, legend, and plot area. 
E) Avoid re-using the template since you will need to produce specific charts for specific objectives.

Question 9

Which of the following is NOT true of the letter/memo of transmittal?

Accepted Answer

A) It may include a brief identification of the nature of the research. 
B) A review of the conditions of the authorization to do the researcher might be included e research if no letter of authorization is included. 
C) Comments on findings, suggestions for further research, and an expression of interest in the project and further research might appear in the letter/memo. 
D) It should end with an expression of appreciation for the assignment, acknowledgment of assistance from others, and suggestions for follow-up. 
E) Personal observations, unsupported by the data, are inappropriate. 
A) It may include a brief identification of the nature of the research. 
B) A review of the conditions of the authorization to do the researcher might be included e research if no letter of authorization is included. 
C) Comments on findings, suggestions for further research, and an expression of interest in the project and further research might appear in the letter/memo. 
D) It should end with an expression of appreciation for the assignment, acknowledgment of assistance from others, and suggestions for follow-up. 
E) Personal observations, unsupported by the data, are inappropriate.

Question 10

Which command would you use to prepare a pie chart?

Accepted Answer

A) XL Data Analyst-Pie 
B) XL Data Analyst-Chart-Pie 
C) XL Data Analyst-Graphs 
D) XL Data Analyst-Pie-Slice-Chart 
E) none of the above; you use Excel's Chart Wizard 
A) XL Data Analyst-Pie 
B) XL Data Analyst-Chart-Pie 
C) XL Data Analyst-Graphs 
D) XL Data Analyst-Pie-Slice-Chart 
E) none of the above; you use Excel's Chart Wizard

Question 11

A ________ translates numbers into graphical displays so that findings can be comprehended visually.

Accepted Answer

A) figure 
B) column 
C) table 
D) row 
E) cell 
A) figure 
B) column 
C) table 
D) row 
E) cell

Question 12

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.The report states that more sports cars should be manufactured than any other type of car.This last sentence is:

Accepted Answer

A) a recommendation 
B) a conclusion 
C) information that should be included in the front matter 
D) a fact that should only be included in an oral report 
E) a fact that must be substantiated in an oral report 
A) a recommendation 
B) a conclusion 
C) information that should be included in the front matter 
D) a fact that should only be included in an oral report 
E) a fact that must be substantiated in an oral report

Question 13

Three-dimensional figures may distort the data by multiplying the value by the width and the height.

Accepted Answer

A) True 
 B)False

Question 14

________ should be indicated by a new heading.

Accepted Answer

A) A new topic 
B) Several subheadings 
C) A question for the researcher 
D) Information unknown to the client 
E) A new visual 
A) A new topic 
B) Several subheadings 
C) A question for the researcher 
D) Information unknown to the client 
E) A new visual

Question 15

It is often very helpful when preparing the research report to:

Accepted Answer

A) use #2 pencil 
B) assume the role of the reader and ask: "What's in it for me?" 
C) follow a previously-written report carefully 
D) consult frequently with client employees 
E) none of the above 
A) use #2 pencil 
B) assume the role of the reader and ask: "What's in it for me?" 
C) follow a previously-written report carefully 
D) consult frequently with client employees 
E) none of the above

Question 16

Which of the following is NOT true of the oral presentation of the marketing research?

Accepted Answer

A) The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion. 
B) The presentation may be accomplished through a simple briefing with the client. 
C) The presentation may be a formal presentation to several people. 
D) The oral presentation should take place in a face-to-face situation. 
E) The oral presentation ensures that everyone hears the same thing. 
A) The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion. 
B) The presentation may be accomplished through a simple briefing with the client. 
C) The presentation may be a formal presentation to several people. 
D) The oral presentation should take place in a face-to-face situation. 
E) The oral presentation ensures that everyone hears the same thing.

Question 17

A factual message that transmits research results,vital recommendations,conclusions,and other information to the client,who in turn uses the information as a basis for decision making is known as:

Accepted Answer

A) the marketing research report 
B) the body report 
C) the advancement report 
D) the title fly page 
E) the decision rule 
A) the marketing research report 
B) the body report 
C) the advancement report 
D) the title fly page 
E) the decision rule

Question 18

________ are words or numbers that are arranged in rows and columns.

Accepted Answer

A) Figures 
B) Graphs 
C) Tables 
D) Charts 
E) Pictures 
A) Figures 
B) Graphs 
C) Tables 
D) Charts 
E) Pictures

Question 19

To make sure that you have objectively and ethically prepared your visuals,you should:

Accepted Answer

A) double and triple check your visuals 
B) exercise caution using three-dimensional figures 
C) make sure all parts of the scale are presented 
D) all of the above 
E) none of the above 
A) double and triple check your visuals 
B) exercise caution using three-dimensional figures 
C) make sure all parts of the scale are presented 
D) all of the above 
E) none of the above

Question 20

Recommendations in a marketing research report amount to:

Accepted Answer

A) suggestions on how to proceed, based upon the conclusions 
B) guidelines on how to proceed, based upon the conclusions 
C) suggestions on how to proceed, based upon the limitations 
D) guidelines on how to proceed, based upon the limitations 
E) viewing the future and should always be avoided 
A) suggestions on how to proceed, based upon the conclusions 
B) guidelines on how to proceed, based upon the conclusions 
C) suggestions on how to proceed, based upon the limitations 
D) guidelines on how to proceed, based upon the limitations 
E) viewing the future and should always be avoided

All information under a heading should relate to the heading,but:

A graph is considered one of which of the following?

If you are asked to orally present the conclusions of a research project,you would:

Which of the following was NOT listed in your text as a visual that translates numbers into graphical displays so that findings can be comprehended visually?

The listing of specific research objectives often serves as a good framework for organizing the results section of the report.

If appropriate,materials,such as data collection forms or actual computer printouts,should be included in the:

A memo of transmittal is used to release or deliver the document to an organization for which you are a regular employee.

Which of the following was NOT listed as a step in making an enhanced pie chart with Excel?

Which of the following is NOT true of the letter/memo of transmittal?

Which command would you use to prepare a pie chart?

A ________ translates numbers into graphical displays so that findings can be comprehended visually.

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.The report states that more sports cars should be manufactured than any other type of car.This last sentence is:

Three-dimensional figures may distort the data by multiplying the value by the width and the height.

________ should be indicated by a new heading.

It is often very helpful when preparing the research report to:

Which of the following is NOT true of the oral presentation of the marketing research?

A factual message that transmits research results,vital recommendations,conclusions,and other information to the client,who in turn uses the information as a basis for decision making is known as:

________ are words or numbers that are arranged in rows and columns.

To make sure that you have objectively and ethically prepared your visuals,you should:

Recommendations in a marketing research report amount to:

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters

Exam 15: Preparing and Presenting Your Research Report

All information under a heading should relate to the heading,but:

A graph is considered one of which of the following?

If you are asked to orally present the conclusions of a research project,you would:

Which of the following was NOT listed in your text as a visual that translates numbers into graphical displays so that findings can be comprehended visually?

The listing of specific research objectives often serves as a good framework for organizing the results section of the report.

If appropriate,materials,such as data collection forms or actual computer printouts,should be included in the:

A memo of transmittal is used to release or deliver the document to an organization for which you are a regular employee.

Which of the following was NOT listed as a step in making an enhanced pie chart with Excel?

Which of the following is NOT true of the letter/memo of transmittal?

Which command would you use to prepare a pie chart?

A ________ translates numbers into graphical displays so that findings can be comprehended visually.

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.The report states that more sports cars should be manufactured than any other type of car.This last sentence is:

Three-dimensional figures may distort the data by multiplying the value by the width and the height.

________ should be indicated by a new heading.

It is often very helpful when preparing the research report to:

Which of the following is NOT true of the oral presentation of the marketing research?

A factual message that transmits research results,vital recommendations,conclusions,and other information to the client,who in turn uses the information as a basis for decision making is known as:

________ are words or numbers that are arranged in rows and columns.

To make sure that you have objectively and ethically prepared your visuals,you should:

Recommendations in a marketing research report amount to:

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters