Question 1

The lines immediately before and immediately after white space (the beginning and the end of a paragraph)are points of emphasis.

Accepted Answer

A) True 
 B)False

Question 2

The memo of transmittal is used

Accepted Answer

A) to deliver the document 
B) to deliver the document to a client outside the firm 
C) to deliver the document within the firm 
D) only when the document is transmitted electronically 
E) only when the document is displayed publicly 
A) to deliver the document 
B) to deliver the document to a client outside the firm 
C) to deliver the document within the firm 
D) only when the document is transmitted electronically 
E) only when the document is displayed publicly

Question 3

The written research report can be grouped into three sections,which are:

Accepted Answer

A) body, introduction, ending 
B) introduction, body, end matter 
C) front matter, body, end matter 
D) fore matter, middle matter, end matter 
E) none of the above 
A) body, introduction, ending 
B) introduction, body, end matter 
C) front matter, body, end matter 
D) fore matter, middle matter, end matter 
E) none of the above

Question 4

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.This is:

Accepted Answer

A) a recommendation 
B) a conclusion 
C) information that should be included in the front matter 
D) a fact that must be substantiated in an oral report 
E) a fact that should only be included in an oral report 
A) a recommendation 
B) a conclusion 
C) information that should be included in the front matter 
D) a fact that must be substantiated in an oral report 
E) a fact that should only be included in an oral report

Question 5

What is the name of the online report writing tool that Burke,Inc.provides its clients?

Accepted Answer

A) Digital Dashboard 
B) ORW 
C) iReport Writer 
D) Burke Online Writer 
E) Digital Writer 
A) Digital Dashboard 
B) ORW 
C) iReport Writer 
D) Burke Online Writer 
E) Digital Writer

Question 6

All of your outstanding data and significant findings and recommendations are meaningless if you cannot communicate them in such a way that the client knows what you have said,understands your meaning,and responds appropriately.

Accepted Answer

A) True 
 B)False

Question 7

Figures are words or numbers that are arranged in rows and columns; tables are graphs,charts,maps,pictures,and the like.

Accepted Answer

A) True 
 B)False

Question 8

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following helps the reader locate information in the research report?

Accepted Answer

A) letter of transmittal 
B) executive summary 
C) table of contents 
D) introduction 
E) auto search function tab 
A) letter of transmittal 
B) executive summary 
C) table of contents 
D) introduction 
E) auto search function tab

Question 10

Misrepresenting information using visuals is always intentional.

Accepted Answer

A) True 
 B)False

Question 11

You should choose the kind of heading that fits your purpose-single word,phrase,sentence,question-and consistently use that form throughout the report.

Accepted Answer

A) True 
 B)False

Question 12

The body of the report consists of the following: introduction,research objectives,methodology,results,limitations,and conclusions and recommendations.

Accepted Answer

A) True 
 B)False

Question 13

Appendixes,if used at all,are normally placed at the end of the report.

Accepted Answer

A) True 
 B)False

Question 14

Some key suggestions on writing style include: begin paragraphs with topic sentences that state the main idea,use strong verbs,use active voice,and avoid unnecessary changes in tense.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is acceptable in a marketing research report's table of contents?

Accepted Answer

A) letter of authorization numbered with Arabic numerals 
B) introduction pages are not numbered 
C) executive summary listed with Arabic numerals 
D) title page not listed 
E) subheadings are not indented 
A) letter of authorization numbered with Arabic numerals 
B) introduction pages are not numbered 
C) executive summary listed with Arabic numerals 
D) title page not listed 
E) subheadings are not indented

Question 16

Your authors provide some guidance on developing logical paragraphs.Which of the following is one of their recommendations?

Accepted Answer

A) The first sentences should include a topic sentence that identifies the main idea of the paragraph. 
B) The body of the paragraph provides more information on the topic. 
C) Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed. 
D) As a rule keep paragraphs short. 
E) all of the above were recommended by your authors 
A) The first sentences should include a topic sentence that identifies the main idea of the paragraph. 
B) The body of the paragraph provides more information on the topic. 
C) Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed. 
D) As a rule keep paragraphs short. 
E) all of the above were recommended by your authors

Question 17

The letter of transmittal is used:

Accepted Answer

A) to deliver the document 
B) to deliver the document to a client outside the firm 
C) to deliver the document within the firm 
D) only when the document is transmitted electronically 
E) only when the document is displayed publicly 
A) to deliver the document 
B) to deliver the document to a client outside the firm 
C) to deliver the document within the firm 
D) only when the document is transmitted electronically 
E) only when the document is displayed publicly

Question 18

The marketing research report is a factual message that transmits research results,vital recommendations,conclusions,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

Accepted Answer

A) True 
 B)False

Question 19

One of the steps for an oral presentation is to identify and analyze your audience.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following was NOT discussed by your authors as stylistic devices or "tips" to consider when writing the research report?

Accepted Answer

A) prepare the appendix in a smaller font than that used for the report 
B) begin paragraphs with topic sentences which state the main idea of the paragraph 
C) use jargon sparingly 
D) proofread aloud 
E) use strong verbs 
A) prepare the appendix in a smaller font than that used for the report 
B) begin paragraphs with topic sentences which state the main idea of the paragraph 
C) use jargon sparingly 
D) proofread aloud 
E) use strong verbs

The lines immediately before and immediately after white space (the beginning and the end of a paragraph)are points of emphasis.

The memo of transmittal is used

The written research report can be grouped into three sections,which are:

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.This is:

What is the name of the online report writing tool that Burke,Inc.provides its clients?

All of your outstanding data and significant findings and recommendations are meaningless if you cannot communicate them in such a way that the client knows what you have said,understands your meaning,and responds appropriately.

Figures are words or numbers that are arranged in rows and columns; tables are graphs,charts,maps,pictures,and the like.

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Which of the following helps the reader locate information in the research report?

Misrepresenting information using visuals is always intentional.

You should choose the kind of heading that fits your purpose-single word,phrase,sentence,question-and consistently use that form throughout the report.

The body of the report consists of the following: introduction,research objectives,methodology,results,limitations,and conclusions and recommendations.

Appendixes,if used at all,are normally placed at the end of the report.

Some key suggestions on writing style include: begin paragraphs with topic sentences that state the main idea,use strong verbs,use active voice,and avoid unnecessary changes in tense.

Which of the following is acceptable in a marketing research report's table of contents?

Your authors provide some guidance on developing logical paragraphs.Which of the following is one of their recommendations?

The letter of transmittal is used:

The marketing research report is a factual message that transmits research results,vital recommendations,conclusions,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

One of the steps for an oral presentation is to identify and analyze your audience.

Which of the following was NOT discussed by your authors as stylistic devices or "tips" to consider when writing the research report?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters

Exam 15: Preparing and Presenting Your Research Report

The lines immediately before and immediately after white space (the beginning and the end of a paragraph)are points of emphasis.

The memo of transmittal is used

The written research report can be grouped into three sections,which are:

Research is conducted to determine which type of car is most preferred.The sports car has the highest preference ratings among the five cars that were test-driven.This is:

What is the name of the online report writing tool that Burke,Inc.provides its clients?

All of your outstanding data and significant findings and recommendations are meaningless if you cannot communicate them in such a way that the client knows what you have said,understands your meaning,and responds appropriately.

Figures are words or numbers that are arranged in rows and columns; tables are graphs,charts,maps,pictures,and the like.

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Which of the following helps the reader locate information in the research report?

Misrepresenting information using visuals is always intentional.

You should choose the kind of heading that fits your purpose-single word,phrase,sentence,question-and consistently use that form throughout the report.

The body of the report consists of the following: introduction,research objectives,methodology,results,limitations,and conclusions and recommendations.

Appendixes,if used at all,are normally placed at the end of the report.

Some key suggestions on writing style include: begin paragraphs with topic sentences that state the main idea,use strong verbs,use active voice,and avoid unnecessary changes in tense.

Which of the following is acceptable in a marketing research report's table of contents?

Your authors provide some guidance on developing logical paragraphs.Which of the following is one of their recommendations?

The letter of transmittal is used:

The marketing research report is a factual message that transmits research results,vital recommendations,conclusions,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

One of the steps for an oral presentation is to identify and analyze your audience.

Which of the following was NOT discussed by your authors as stylistic devices or "tips" to consider when writing the research report?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters