Question 1

According to the text, the beta coefficient is also called the ________.

Accepted Answer

A) beta factor 
B) beta variable 
C) beta element 
D) beta weight 
E) beta carotene 
A) beta factor 
B) beta variable 
C) beta element 
D) beta weight 
E) beta carotene

Question 2

The multiple correlation coefficient, R, can also be viewed as the simple correlation coefficient, r, between Y and Ŷ.

Accepted Answer

A) True 
 B)False

Question 3

The most popular parametric test is the ________ conducted for examining hypotheses about means.

Accepted Answer

A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) parametric test 
A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) parametric test

Question 4

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

Accepted Answer

A) a statistic 
B) p statistic 
C) t statistic 
D) z statistic 
E) bell statistic 
A) a statistic 
B) p statistic 
C) t statistic 
D) z statistic 
E) bell statistic

Question 5

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to paired samples in that the two sets of observations relate to the same respondents.

Accepted Answer

A) True 
 B)False

Question 6

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

Accepted Answer

A) True 
 B)False

Question 7

________ is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

Accepted Answer

A) Product moment correlation 
B) Standard regression 
C) Factor analysis 
D) Multiple regression 
E) Canonical correlation 
A) Product moment correlation 
B) Standard regression 
C) Factor analysis 
D) Multiple regression 
E) Canonical correlation

Question 8

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

Accepted Answer

In hypothesis testing,<b> paired samples

Question 9

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

Accepted Answer

A) True 
 B)False

Question 10

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Accepted Answer

A) True 
 B)False

Question 11

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

Accepted Answer

A) shoppers consider brand name to be more important than price while purchasing fashion clothing 
B) households spend more money on pizza than they do on hamburgers 
C) the proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines 
D) the new service plan will be preferred by at least 70 percent of the customers 
E) the proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account 
A) shoppers consider brand name to be more important than price while purchasing fashion clothing 
B) households spend more money on pizza than they do on hamburgers 
C) the proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines 
D) the new service plan will be preferred by at least 70 percent of the customers 
E) the proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account

Question 12

The term used to denote the standardized regression coefficient is called the ________.

Accepted Answer

A) alpha coefficient 
B) beta coefficient 
C) gamma coefficient 
D) theta coefficient 
E) pi coefficient 
A) alpha coefficient 
B) beta coefficient 
C) gamma coefficient 
D) theta coefficient 
E) pi coefficient

Question 13

A two-tailed test is more conservative than the corresponding one-tailed test.

Accepted Answer

A) True 
 B)False

Question 14

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, the beta coefficient is also called the beta weight.

Accepted Answer

A) True 
 B)False

Question 16

A(n)________ of sample variance may be performed if it is not known whether the two populations have equal variance.

Accepted Answer

A) p-test 
B) F-test 
C) t-test 
D) z-test 
E) chi-square test 
A) p-test 
B) F-test 
C) t-test 
D) z-test 
E) chi-square test

Question 17

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

Accepted Answer

Independent samples are two sampl

Question 18

________ involves a single dependent variable and two or more independent variables.

Accepted Answer

A) Analysis of variance 
B) Factor analysis 
C) Correlation analysis 
D) Multiple regression 
E) Canonical correlation 
A) Analysis of variance 
B) Factor analysis 
C) Correlation analysis 
D) Multiple regression 
E) Canonical correlation

Question 19

The test statistic for evaluating the null hypothesis associated with the product moment correlation is the F-test.

Accepted Answer

A) True 
 B)False

Question 20

A statistic summarizing the strength of association between two metric variables is called the product moment correlation.

Accepted Answer

A) True 
 B)False

According to the text, the beta coefficient is also called the ________.

The multiple correlation coefficient, R, can also be viewed as the simple correlation coefficient, r, between Y and Ŷ.

The most popular parametric test is the ________ conducted for examining hypotheses about means.

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to paired samples in that the two sets of observations relate to the same respondents.

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

________ is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

The term used to denote the standardized regression coefficient is called the ________.

A two-tailed test is more conservative than the corresponding one-tailed test.

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

According to the text, the beta coefficient is also called the beta weight.

A(n)________ of sample variance may be performed if it is not known whether the two populations have equal variance.

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ involves a single dependent variable and two or more independent variables.

The test statistic for evaluating the null hypothesis associated with the product moment correlation is the F-test.

A statistic summarizing the strength of association between two metric variables is called the product moment correlation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

According to the text, the beta coefficient is also called the ________.

The multiple correlation coefficient, R, can also be viewed as the simple correlation coefficient, r, between Y and Ŷ.

The most popular parametric test is the ________ conducted for examining hypotheses about means.

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to paired samples in that the two sets of observations relate to the same respondents.

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

________ is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

The term used to denote the standardized regression coefficient is called the ________.

A two-tailed test is more conservative than the corresponding one-tailed test.

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

According to the text, the beta coefficient is also called the beta weight.

A(n)________ of sample variance may be performed if it is not known whether the two populations have equal variance.

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ involves a single dependent variable and two or more independent variables.

The test statistic for evaluating the null hypothesis associated with the product moment correlation is the F-test.

A statistic summarizing the strength of association between two metric variables is called the product moment correlation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters