Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
Exam 1: Introduction to Marketing Research98 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach103 Questions
Exam 3: Research Design, Secondary and Syndicated Data141 Questions
Exam 4: Qualitative Research96 Questions
Exam 5: Survey and Observation95 Questions
Exam 6: Experimentation and Causal Research91 Questions
Exam 7: Measurement and Scaling124 Questions
Exam 8: Questionnaire and Form Design87 Questions
Exam 9: Sampling: Design and Procedures86 Questions
Exam 10: Data Collection and Preparation138 Questions
Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation88 Questions
Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression94 Questions
Exam 13: Report Preparation and Presentation90 Questions
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________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.
(Multiple Choice)
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The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known (or assumed to be known)and the population variance is estimated from the sample.
(Multiple Choice)
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Non-parametric tests are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.
(True/False)
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For a large sample size, the t distribution approaches the normal distribution.Thus, the t-test and the z-test are equivalent.
(True/False)
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Significance testing involves testing the significance of the overall regression equation as well as specific partial regression coefficients.
(True/False)
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All of the following are types of tests of differences EXCEPT ________.
(Multiple Choice)
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A test for differences in the means of paired samples is called the paired samples t-test.
(True/False)
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A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the ________.
(Multiple Choice)
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The F statistic is computed as the ratio of two sample variances.
(True/False)
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A procedure for deriving a mathematical relationship, in the form of an equation, between a single metric dependent variable and a single metric independent variable is called ________.
(Multiple Choice)
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The value of the F distribution depends only upon the degrees of freedom in the numerator.
(True/False)
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A systematic relationship between two variables in which a change in one implies a corresponding change in the other is called ________.
(Multiple Choice)
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________ involves testing the significance of the overall regression equation as well as specific partial regression coefficients.
(Multiple Choice)
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A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.
(True/False)
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