Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
Exam 1: Introduction to Marketing Research98 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach103 Questions
Exam 3: Research Design, Secondary and Syndicated Data141 Questions
Exam 4: Qualitative Research96 Questions
Exam 5: Survey and Observation95 Questions
Exam 6: Experimentation and Causal Research91 Questions
Exam 7: Measurement and Scaling124 Questions
Exam 8: Questionnaire and Form Design87 Questions
Exam 9: Sampling: Design and Procedures86 Questions
Exam 10: Data Collection and Preparation138 Questions
Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation88 Questions
Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression94 Questions
Exam 13: Report Preparation and Presentation90 Questions
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Which of the following statistics indicates the degree to which the variation in one variable, X, is related to the variation in another variable, Y?
(Multiple Choice)
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In a short essay, list at least three statements that exhibit a single variable against a known or given standard.
(Essay)
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The term used to denote the standardized regression coefficient is called the alpha coefficient.
(True/False)
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According to the text, samples drawn randomly from different populations are termed ________.
(Multiple Choice)
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The ________ is computed as the ratio of two sample variances.
(Multiple Choice)
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The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the ________ and the degrees of freedom in the ________.
(Multiple Choice)
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Standardization may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.
(True/False)
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According to the text, the t distribution is similar to the ________ in appearance.
(Multiple Choice)
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In multiple regression, the strength of association is measured by the square of the multiple correlation coefficient, which is called the coefficient of multiple determination.
(True/False)
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A z-test is a hypothesis test using the standard normal distribution.
(True/False)
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Two samples that are not experimentally related are called dependent samples.
(True/False)
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The most popular parametric test is the t-test conducted for examining hypotheses about means.
(True/False)
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In the case of conducting the t-test on the means of two samples of observations, the samples can be independent or paired.
(True/False)
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A(n)________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.
(Multiple Choice)
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The ________ is a symmetric bell-shaped distribution that is useful for small sample testing.
(Multiple Choice)
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In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand.A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.
(True/False)
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The t statistic is calculated by assuming that all of the following exists EXCEPT that the ________.
(Multiple Choice)
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Which of the following is the first step in hypothesis testing based on the t statistic?
(Multiple Choice)
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A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.
(True/False)
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