Question 1

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

Accepted Answer

A questionnaire is a formalized s

Question 2

According to the text, ________ are also referred to as free-response or free-answer questions.

Accepted Answer

A) structured questions 
B) unstructured questions 
C) double-barreled questions 
D) filtered questions 
E) free-bird questions 
A) structured questions 
B) unstructured questions 
C) double-barreled questions 
D) filtered questions 
E) free-bird questions

Question 3

In a short essay, list the ten steps to designing the ideal questionnaire.

Accepted Answer

The guidelines to support questionnaire

Question 4

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Accepted Answer

A) translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer 
B) minimize demands imposed on respondents 
C) minimize response error 
D) collect demographic information that can be used in later direct mail campaigns 
E) minimize item nonresponse 
A) translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer 
B) minimize demands imposed on respondents 
C) minimize response error 
D) collect demographic information that can be used in later direct mail campaigns 
E) minimize item nonresponse

Question 5

Questions that prespecify the set of response alternatives and the response format are called structured questions.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, pretests are best done by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, classification information is information that relates directly to the marketing research problem.

Accepted Answer

A) True 
 B)False

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

According to the text, ________ are also referred to as free-response or free-answer questions.

In a short essay, list the ten steps to designing the ideal questionnaire.

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Questions that prespecify the set of response alternatives and the response format are called structured questions.

According to the text, pretests are best done by telephone interviews.

According to the text, classification information is information that relates directly to the marketing research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

According to the text, ________ are also referred to as free-response or free-answer questions.

In a short essay, list the ten steps to designing the ideal questionnaire.

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Questions that prespecify the set of response alternatives and the response format are called structured questions.

According to the text, pretests are best done by telephone interviews.

According to the text, classification information is information that relates directly to the marketing research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters