Question 1

Open-ended questions that respondents answer in their own words are called ________.

Accepted Answer

A) structured questions 
B) unstructured questions 
C) double-barreled questions 
D) filtered questions 
E) own-voice questions 
A) structured questions 
B) unstructured questions 
C) double-barreled questions 
D) filtered questions 
E) own-voice questions

Question 2

According to the text, at what point are telephone interviews considered to be too long?

Accepted Answer

A) over 10 minutes 
B) over 15 minutes 
C) over 20 minutes 
D) over 25 minutes 
E) over 30 minutes 
A) over 10 minutes 
B) over 15 minutes 
C) over 20 minutes 
D) over 25 minutes 
E) over 30 minutes

Question 3

In a short essay, discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship, and b)the researcher/client relationship.

Accepted Answer

a<b>Researcher/respondent relationship <

Question 4

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Accepted Answer

A) filtered question 
B) double-barreled question 
C) leading question 
D) open-ended question 
E) clue question 
A) filtered question 
B) double-barreled question 
C) leading question 
D) open-ended question 
E) clue question

Question 5

Open-ended questions that respondents answer in their own words are called unstructured questions.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Accepted Answer

A) Who 
B) What 
C) When 
D) Where 
E) Why 
A) Who 
B) What 
C) When 
D) Where 
E) Why

Question 8

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

Accepted Answer

A) They may not be informed. 
B) They may not remember. 
C) They may not be able to articulate certain types of responses. 
D) All of the selections represent a reason people typically cannot answer a survey question. 
E) B and C 
A) They may not be informed. 
B) They may not remember. 
C) They may not be able to articulate certain types of responses. 
D) All of the selections represent a reason people typically cannot answer a survey question. 
E) B and C

Question 10

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the ________.

Accepted Answer

A) unstructured approach 
B) funnel approach 
C) diagnostic approach 
D) goal-oriented approach 
E) inverted-funnel approach 
A) unstructured approach 
B) funnel approach 
C) diagnostic approach 
D) goal-oriented approach 
E) inverted-funnel approach

Question 11

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

Accepted Answer

A) True 
 B)False

Question 12

________ is a type of information obtained in a questionnaire that includes name, address, e-mail address and phone number.

Accepted Answer

A) Basic information 
B) Classification information 
C) Problem-solving information 
D) Identification information 
E) Phone book information 
A) Basic information 
B) Classification information 
C) Problem-solving information 
D) Identification information 
E) Phone book information

Question 13

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Accepted Answer

A) True 
 B)False

Question 14

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 15

In a short essay, list and discuss the three types of information that are obtained from a questionnaire.

Accepted Answer

The three types of information obtained

Question 16

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT ________.

Accepted Answer

A) respondent response limitations 
B) recording error 
C) data coding 
D) unstructured questions are not suitable for self-administered questionnaires 
E) All of the above are disadvantages. 
A) respondent response limitations 
B) recording error 
C) data coding 
D) unstructured questions are not suitable for self-administered questionnaires 
E) All of the above are disadvantages.

Question 17

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Accepted Answer

A) determining the order of scales 
B) choosing question wording 
C) choosing question structure 
D) individual question content 
E) minimizing item nonresponse 
A) determining the order of scales 
B) choosing question wording 
C) choosing question structure 
D) individual question content 
E) minimizing item nonresponse

Question 18

According to the text, ________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

Accepted Answer

A) open-ended questions 
B) multiple-choice questions 
C) dichotomous questions 
D) random questions 
E) yay-nay answers 
A) open-ended questions 
B) multiple-choice questions 
C) dichotomous questions 
D) random questions 
E) yay-nay answers

Question 19

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?

Accepted Answer

A) multiple-choice questions 
B) open-ended questions 
C) dichotomous questions 
D) structured questions 
E) alternative questions 
A) multiple-choice questions 
B) open-ended questions 
C) dichotomous questions 
D) structured questions 
E) alternative questions

Open-ended questions that respondents answer in their own words are called ________.

According to the text, at what point are telephone interviews considered to be too long?

In a short essay, discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship, and b)the researcher/client relationship.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Open-ended questions that respondents answer in their own words are called unstructured questions.

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the ________.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

________ is a type of information obtained in a questionnaire that includes name, address, e-mail address and phone number.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

A well-designed questionnaire can motivate the respondents and increase the response rate.

In a short essay, list and discuss the three types of information that are obtained from a questionnaire.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT ________.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

According to the text, ________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

Open-ended questions that respondents answer in their own words are called ________.

According to the text, at what point are telephone interviews considered to be too long?

In a short essay, discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship, and b)the researcher/client relationship.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Open-ended questions that respondents answer in their own words are called unstructured questions.

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the ________.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

________ is a type of information obtained in a questionnaire that includes name, address, e-mail address and phone number.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

A well-designed questionnaire can motivate the respondents and increase the response rate.

In a short essay, list and discuss the three types of information that are obtained from a questionnaire.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT ________.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

According to the text, ________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters