Question 1

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Accepted Answer

A) double-barreled questions 
B) screening or qualifying questions 
C) random questions 
D) coefficient questions 
E) requirement questions 
A) double-barreled questions 
B) screening or qualifying questions 
C) random questions 
D) coefficient questions 
E) requirement questions

Question 2

According to the text, dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

Accepted Answer

A) True 
 B)False

Question 3

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Accepted Answer

A) True 
 B)False

Question 4

According to the text, identification information is usually positioned in which place in the questionnaire?

Accepted Answer

A) at the beginning 
B) right after the screening questions 
C) in the middle 
D) before the lifestyle questions 
E) at the end 
A) at the beginning 
B) right after the screening questions 
C) in the middle 
D) before the lifestyle questions 
E) at the end

Question 5

Regarding international marketing research, which of the following statements is true?

Accepted Answer

A) Only one pretest is recommended in cross-national studies. 
B) Demographics questions can be used without modification in cross-national studies. 
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels. 
D) Personal interviewing is the dominant survey method. 
E) C and D 
A) Only one pretest is recommended in cross-national studies. 
B) Demographics questions can be used without modification in cross-national studies. 
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels. 
D) Personal interviewing is the dominant survey method. 
E) C and D

Question 6

According to the text, pretests are best done by ________ interviews.

Accepted Answer

A) telephone 
B) electronic 
C) mail 
D) personal 
E) online 
A) telephone 
B) electronic 
C) mail 
D) personal 
E) online

Question 7

A single question that attempts to cover two issues is called a double-barreled question.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

Accepted Answer

A) branching questions 
B) leading questions 
C) double-barreled questions 
D) filter questions 
E) break-out questions 
A) branching questions 
B) leading questions 
C) double-barreled questions 
D) filter questions 
E) break-out questions

Question 9

In ________, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A) open-ended questions 
B) dichotomous questions 
C) multiple-choice questions 
D) random questions 
E) response-alternative questions 
A) open-ended questions 
B) dichotomous questions 
C) multiple-choice questions 
D) random questions 
E) response-alternative questions

Question 10

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

Accepted Answer

A) True 
 B)False

Question 11

According to the text, ________ is information that relates directly to the marketing research problem.

Accepted Answer

A) classification information 
B) problem-solving information 
C) basic information 
D) identification information 
E) quantification information 
A) classification information 
B) problem-solving information 
C) basic information 
D) identification information 
E) quantification information

Question 12

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

Accepted Answer

A) True 
 B)False

Question 13

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

Accepted Answer

A) True 
 B)False

Question 14

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Accepted Answer

All aspects of the questionnaire should

Question 15

Which of the following is NOT a popular form of structured question?

Accepted Answer

A) multiple-choice 
B) dichotomous 
C) open-ended 
D) scales 
E) All of the above are forms of structured questions. 
A) multiple-choice 
B) dichotomous 
C) open-ended 
D) scales 
E) All of the above are forms of structured questions.

Question 16

Questions that prespecify the set of response alternatives and the response format are called ________.

Accepted Answer

A) unstructured questions 
B) structured questions 
C) open-ended questions 
D) double-barreled questions 
E) response-alternative questions 
A) unstructured questions 
B) structured questions 
C) open-ended questions 
D) double-barreled questions 
E) response-alternative questions

Question 17

According to the text, a single question that attempts to cover two issues is called a ________.

Accepted Answer

A) filtered question 
B) double-barreled question 
C) random question 
D) coefficient question 
E) two-issue query 
A) filtered question 
B) double-barreled question 
C) random question 
D) coefficient question 
E) two-issue query

Question 18

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Accepted Answer

A) use positive statements only 
B) define the issue 
C) use ordinary words 
D) avoid ambiguous words 
E) avoid leading questions 
A) use positive statements only 
B) define the issue 
C) use ordinary words 
D) avoid ambiguous words 
E) avoid leading questions

Question 19

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

Accepted Answer

A) basic information 
B) classification information 
C) problem-solving information 
D) identification information 
E) quantification information 
A) basic information 
B) classification information 
C) problem-solving information 
D) identification information 
E) quantification information

Question 20

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

Accepted Answer

A) basic information 
B) problem-solving information 
C) classification information 
D) identification information 
E) C and D 
A) basic information 
B) problem-solving information 
C) classification information 
D) identification information 
E) C and D

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

According to the text, dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

According to the text, identification information is usually positioned in which place in the questionnaire?

Regarding international marketing research, which of the following statements is true?

According to the text, pretests are best done by ________ interviews.

A single question that attempts to cover two issues is called a double-barreled question.

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

In ________, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

According to the text, ________ is information that relates directly to the marketing research problem.

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Which of the following is NOT a popular form of structured question?

Questions that prespecify the set of response alternatives and the response format are called ________.

According to the text, a single question that attempts to cover two issues is called a ________.

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

According to the text, dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

According to the text, identification information is usually positioned in which place in the questionnaire?

Regarding international marketing research, which of the following statements is true?

According to the text, pretests are best done by ________ interviews.

A single question that attempts to cover two issues is called a double-barreled question.

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

In ________, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

According to the text, ________ is information that relates directly to the marketing research problem.

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Which of the following is NOT a popular form of structured question?

Questions that prespecify the set of response alternatives and the response format are called ________.

According to the text, a single question that attempts to cover two issues is called a ________.

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters