Question 1

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) True 
 B)False

Question 2

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

Accepted Answer

A) True 
 B)False

Question 3

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) Convenience sampling 
B) Snowball sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Window sampling 
A) Convenience sampling 
B) Snowball sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Window sampling

Question 4

In a short essay, discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

Accepted Answer

a.Nonprobability sampling relies

Question 5

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

Accepted Answer

A) Systematic dialing 
B) Cluster dialing 
C) Quota dialing 
D) Random-digit dialing 
E) Speed dialing 
A) Systematic dialing 
B) Cluster dialing 
C) Quota dialing 
D) Random-digit dialing 
E) Speed dialing

Question 6

Quota sampling is an example of a commonly used probability sampling technique.

Accepted Answer

A) True 
 B)False

Question 7

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A) True 
 B)False

Question 9

Convenience samples are appropriate to use with exploratory research.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a weakness of stratified sampling?

Accepted Answer

A) difficult to select relevant stratification variables 
B) not feasible to stratify on many variables 
C) expensive 
D) All are weaknesses of stratified sampling. 
E) None are weaknesses of stratified sampling. 
A) difficult to select relevant stratification variables 
B) not feasible to stratify on many variables 
C) expensive 
D) All are weaknesses of stratified sampling. 
E) None are weaknesses of stratified sampling.

Question 11

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

Accepted Answer

A) quota sampling 
B) snowball sampling 
C) judgmental sampling 
D) sampling 
E) simple random sampling 
A) quota sampling 
B) snowball sampling 
C) judgmental sampling 
D) sampling 
E) simple random sampling

Question 12

The number of units to be included in a study is called the sample size.

Accepted Answer

A) True 
 B)False

Question 13

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

Accepted Answer

A) True 
 B)False

Question 14

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

Accepted Answer

A) elements 
B) cost 
C) sampling units 
D) time frame 
E) extent 
A) elements 
B) cost 
C) sampling units 
D) time frame 
E) extent

Question 15

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

Accepted Answer

a.In simple random sampling, each

Question 16

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A) Quota sampling 
B) Simple random sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Stratified sampling 
A) Quota sampling 
B) Simple random sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Stratified sampling

Question 17

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

Accepted Answer

A) True 
 B)False

Question 18

In ________, sampling elements are selected by chance, that is, randomly.

Accepted Answer

A) nonprobability sampling 
B) convenience sampling 
C) judgmental sampling 
D) probability sampling 
E) lotto sampling 
A) nonprobability sampling 
B) convenience sampling 
C) judgmental sampling 
D) probability sampling 
E) lotto sampling

Question 19

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Accepted Answer

A) True 
 B)False

Question 20

Every potential nonprobability sample needs to have the same probability of selection.

Accepted Answer

A) True 
 B)False

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

In a short essay, discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

Quota sampling is an example of a commonly used probability sampling technique.

A census can greatly decrease nonsampling error.

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

Convenience samples are appropriate to use with exploratory research.

Which of the following is NOT a weakness of stratified sampling?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

The number of units to be included in a study is called the sample size.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

In ________, sampling elements are selected by chance, that is, randomly.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Every potential nonprobability sample needs to have the same probability of selection.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

In a short essay, discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

Quota sampling is an example of a commonly used probability sampling technique.

A census can greatly decrease nonsampling error.

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

Convenience samples are appropriate to use with exploratory research.

Which of the following is NOT a weakness of stratified sampling?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

The number of units to be included in a study is called the sample size.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

In ________, sampling elements are selected by chance, that is, randomly.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Every potential nonprobability sample needs to have the same probability of selection.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters