Question 1

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Accepted Answer

A) incident 
B) element 
C) hypothesis 
D) census 
E) inference unit 
A) incident 
B) element 
C) hypothesis 
D) census 
E) inference unit

Question 2

Which of the following is NOT an example of a commonly used probability sampling technique?

Accepted Answer

A) quota sampling 
B) systematic sampling 
C) stratified sampling 
D) cluster sampling 
E) simple random sampling 
A) quota sampling 
B) systematic sampling 
C) stratified sampling 
D) cluster sampling 
E) simple random sampling

Question 3

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

Accepted Answer

A) True 
 B)False

Question 4

Cluster sampling is a commonly used nonprobability sampling technique.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

Accepted Answer

A) judgmental sampling 
B) quota sampling 
C) snowball sampling 
D) cluster sampling 
E) convenience sampling 
A) judgmental sampling 
B) quota sampling 
C) snowball sampling 
D) cluster sampling 
E) convenience sampling

Question 6

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A) census 
B) element 
C) incident 
D) sample 
E) segment 
A) census 
B) element 
C) incident 
D) sample 
E) segment

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

Cluster sampling is a commonly used nonprobability sampling technique.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.

Cluster sampling is a commonly used nonprobability sampling technique.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters