Question 1

In sampling, a(n)________ is the object or person about which or from which the information is desired.

Accepted Answer

A) element 
B) incident 
C) hypothesis 
D) census 
E) information unit 
A) element 
B) incident 
C) hypothesis 
D) census 
E) information unit

Question 2

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) Simple random sampling 
B) Quota sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Equivalent sampling 
A) Simple random sampling 
B) Quota sampling 
C) Snowball sampling 
D) Cluster sampling 
E) Equivalent sampling

Question 3

A complete enumeration of the elements of a population or study object is called a sample.

Accepted Answer

A) True 
 B)False

Question 4

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

Accepted Answer

A) True 
 B)False

Question 5

A population is the total of all the elements that share some common set of characteristics.

Accepted Answer

A) True 
 B)False

Question 6

The number of units to be included in a study is called the ________.

Accepted Answer

A) census 
B) sampling frame 
C) sample size 
D) incident 
E) company roster 
A) census 
B) sampling frame 
C) sample size 
D) incident 
E) company roster

Question 7

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT a weakness of simple random sampling?

Accepted Answer

A) difficult to construct sampling frame 
B) expensive 
C) lower precision producing samples with large standard errors 
D) no assurance of representativeness 
E) not easily understood 
A) difficult to construct sampling frame 
B) expensive 
C) lower precision producing samples with large standard errors 
D) no assurance of representativeness 
E) not easily understood

Question 9

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Accepted Answer

a.Convenience sampling attempts t

Question 10

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Accepted Answer

A) probability sampling techniques 
B) nonprobability sampling techniques 
C) stratified sampling 
D) cluster sampling 
E) semantic differential sampling 
A) probability sampling techniques 
B) nonprobability sampling techniques 
C) stratified sampling 
D) cluster sampling 
E) semantic differential sampling

Question 11

A(n)________ involves a complete count of each element in a population.

Accepted Answer

A) census 
B) sample 
C) element 
D) sampling unit 
E) count 
A) census 
B) sample 
C) element 
D) sampling unit 
E) count

Question 12

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Accepted Answer

A) True 
 B)False

Question 13

According to the text, the first step in the sampling design process is to determine the sample size.

Accepted Answer

A) True 
 B)False

Question 14

In a short essay, list and discuss the five steps in the sampling design process.

Accepted Answer

a.Define the target population -

Question 15

A(n)________ is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A) hypothesis 
B) theory 
C) sampling unit 
D) coefficient alpha 
E) household 
A) hypothesis 
B) theory 
C) sampling unit 
D) coefficient alpha 
E) household

Question 16

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

Accepted Answer

A) individuals responsible for making or influencing decision may vary 
B) in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries 
C) equivalence of samples can elude the researcher 
D) probability sampling techniques are uncommon overseas 
E) non-governmental organizations are needed for implementing the sampling design in some countries of the world 
A) individuals responsible for making or influencing decision may vary 
B) in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries 
C) equivalence of samples can elude the researcher 
D) probability sampling techniques are uncommon overseas 
E) non-governmental organizations are needed for implementing the sampling design in some countries of the world

Question 17

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Accepted Answer

A) True 
 B)False

Question 18

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

Accepted Answer

A) True 
 B)False

Question 19

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Accepted Answer

A) probability sampling 
B) nonprobability sampling 
C) quota sampling 
D) snowball sampling 
E) window sampling 
A) probability sampling 
B) nonprobability sampling 
C) quota sampling 
D) snowball sampling 
E) window sampling

Question 20

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Accepted Answer

A) sampling frame 
B) census tract 
C) sampling unit 
D) hypothesis 
E) geodemographic template 
A) sampling frame 
B) census tract 
C) sampling unit 
D) hypothesis 
E) geodemographic template

In sampling, a(n)________ is the object or person about which or from which the information is desired.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A complete enumeration of the elements of a population or study object is called a sample.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

A population is the total of all the elements that share some common set of characteristics.

The number of units to be included in a study is called the ________.

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

Which of the following is NOT a weakness of simple random sampling?

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

A(n)________ involves a complete count of each element in a population.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

According to the text, the first step in the sampling design process is to determine the sample size.

In a short essay, list and discuss the five steps in the sampling design process.

A(n)________ is the basic unit containing the elements of the population to be sampled.

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

In sampling, a(n)________ is the object or person about which or from which the information is desired.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A complete enumeration of the elements of a population or study object is called a sample.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

A population is the total of all the elements that share some common set of characteristics.

The number of units to be included in a study is called the ________.

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

Which of the following is NOT a weakness of simple random sampling?

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

A(n)________ involves a complete count of each element in a population.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

According to the text, the first step in the sampling design process is to determine the sample size.

In a short essay, list and discuss the five steps in the sampling design process.

A(n)________ is the basic unit containing the elements of the population to be sampled.

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters