Question 1

In sampling, an incident is the object or person about which or from which the information is desired.

Accepted Answer

A) True 
 B)False

Question 2

All of the following are examples of convenience sampling EXCEPT ________.

Accepted Answer

A) expert witnesses used in court 
B) use of students, church groups, and members of social organizations 
C) department stores using charge account lists 
D) tear-out questionnaires included in a magazine 
E) mall intercept interviews conducted without qualifying respondents 
A) expert witnesses used in court 
B) use of students, church groups, and members of social organizations 
C) department stores using charge account lists 
D) tear-out questionnaires included in a magazine 
E) mall intercept interviews conducted without qualifying respondents

Question 3

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 4

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 5

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Accepted Answer

A) True 
 B)False

Question 6

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

Accepted Answer

A) True 
 B)False

Question 7

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Accepted Answer

Choosing between nonprobability and prob

Question 8

Which of the following is NOT a common example of judgmental sampling?

Accepted Answer

A) test markets selected to determine the potential of a new product 
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C) department stores selected to test new merchandising display 
D) mall intercept interviews conducted without qualifying the respondents 
E) precincts selected in voting behavior research 
A) test markets selected to determine the potential of a new product 
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C) department stores selected to test new merchandising display 
D) mall intercept interviews conducted without qualifying the respondents 
E) precincts selected in voting behavior research

Question 9

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Accepted Answer

A) Nonprobability sampling 
B) Probability sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Umpire sampling 
A) Nonprobability sampling 
B) Probability sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Umpire sampling

Question 10

A sampling frame is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Accepted Answer

A) True 
 B)False

Question 11

Social media content available in the public domain is representative and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 12

In which of the following types of research are convenience samples appropriate to use?

Accepted Answer

A) descriptive research 
B) causal research 
C) exploratory research 
D) survey research 
E) any research where the goal is to draw population inferences 
A) descriptive research 
B) causal research 
C) exploratory research 
D) survey research 
E) any research where the goal is to draw population inferences

Question 13

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Accepted Answer

A) True 
 B)False

Question 14

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

Accepted Answer

A) sample 
B) inference 
C) hypothesis 
D) population 
E) element aggregate 
A) sample 
B) inference 
C) hypothesis 
D) population 
E) element aggregate

Question 15

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

Accepted Answer

A) True 
 B)False

Question 16

Sampling efficiency refers to the trade-off between sampling cost and precision.

Accepted Answer

A) True 
 B)False

Question 17

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Accepted Answer

A) True 
 B)False

Question 18

A census involves a complete count of each element in a population.

Accepted Answer

A) True 
 B)False

Question 19

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Accepted Answer

A) True 
 B)False

Question 20

An incident is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A) True 
 B)False

In sampling, an incident is the object or person about which or from which the information is desired.

All of the following are examples of convenience sampling EXCEPT ________.

The social media sampling frame is unbiased and appropriate for use in marketing research.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Which of the following is NOT a common example of judgmental sampling?

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A sampling frame is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Social media content available in the public domain is representative and appropriate for use in marketing research.

In which of the following types of research are convenience samples appropriate to use?

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

Sampling efficiency refers to the trade-off between sampling cost and precision.

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A census involves a complete count of each element in a population.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

An incident is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

In sampling, an incident is the object or person about which or from which the information is desired.

All of the following are examples of convenience sampling EXCEPT ________.

The social media sampling frame is unbiased and appropriate for use in marketing research.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Which of the following is NOT a common example of judgmental sampling?

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A sampling frame is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Social media content available in the public domain is representative and appropriate for use in marketing research.

In which of the following types of research are convenience samples appropriate to use?

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

Sampling efficiency refers to the trade-off between sampling cost and precision.

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A census involves a complete count of each element in a population.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

An incident is a subgroup of the elements of the population selected for participation in the study.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters