Exam 3: The Marketplace and Customers: Analysing the Environment

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

People very in their beliefs about the origin of the universe and their place in it.

Organisations that buy goods and services in order to resell them at a profit are part of the ________ market.

Population diversity goes well beyond ________ heritage.

Significant trends in the natural environment include shortages of raw materials,increased pollution and decreased government intervention.

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

The groups that include an organisation's paid employees,volunteers and managers are part of the ________ public.

Baby boomers are the wealthiest generation in Australian history.What per cent of the total annual advertising expenditure targets these older Australians?

Core beliefs and values are passed on from parents to children and are reinforced by schools,churches,business and government.In contrast,________ and values are more open to change.

Engel's laws stipulate that as family income rises,the percentage spent on food ________,the percentage spent on housing remains constant and both the percentage spent on other categories and that devoted to savings increases.

Marketers can take a(n)________ by taking aggressive action to affect the publics and forces in their marketing environments.

A company that experiences negative word of mouth on blogs or social networking sites should ignore rumours,as answering any complaints will only make them seem more legitimate.

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.

Which of the following is NOT an example of a public that is part of a company's marketing environment?

You have been directed to study the actors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

The rise of a café culture,especially in inner city and CBD precincts,has resulted in a new breed of consumer.Some cafés have reported that consumers are turning to the café as a quasi-office.For the price of a coffee or a small meal,consumers are using the café as a place to meet clients,hold meetings,work on their laptops,recharge their communications devices,read reports,prepare documents and generally carry out office-related duties.In this context,consumers are exhibiting which type of orientation?

Organisations that buy goods and services for further processing or for use in their production process are part of the ________ market.

Which of the following statements best describes a tiered market?