Exam 3: The Marketplace and Customers: Analysing the Environment

Australians are very mobile.About 40% of Australians move every ________ years.

Workers,managers and members of the board of directors are all part of a company's ________.

The distribution of income is shifting.The rich have grown richer,the middle class has shrunk and the poor have remained poor,leading to a(n)________ market.

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original serve?

A reactive stance to the marketing environment is best described as one where marketers ________.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Which generational segment includes large tween and teen markets?

The ________ consists of larger societal forces that affect the whole microenvironment - demographic,economic,natural,technological,political and cultural forces.

According to the text,there has been a 6 per cent increase in the number of working women since the 1990's (from 52% in the 1990s to 58% today).This trend is an example of a(n)________ change.

Which generational segment is characterised by a total fluency and comfort with computer,digital and internet technology?

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

A wholesale company called Distributors Unlimited buys goods and sells them at a profit to small retailers.What is this target market called?

What movement has encouraged marketers to pursue environmentally sustainable strategies?

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales and gain tax deductions than to support worthwhile causes.

No single competitive marketing strategy is best for all companies.

Individuals and households that buy goods and services for personal or household consumption are part of the ________ market.

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Population diversity in Australia and New Zealand is increasing,and successful marketers are increasingly diversifying their marketing programs to appeal to different segments of the population.

Now firmly into their careers,Gen Xers have increasingly displaced the lifestyles,culture and values of the baby boomers.

Bea Officeware sells office equipment and stationery in commercial quantities to small- and medium-sized businesses that on-sell to other firms and consumers.What type of market does Bea serve?