Exam 3: The Marketplace and Customers: Analysing the Environment

Which of the following combinations of expenses use up most household income?

Since 2008,a number of tourist marketing authorities around Australia have reported an increase in the demand for short-stay holidays.Although the number of domestic tourists has remained remarkably constant,the trend is towards more frequent,shorter holidays with the consequence that overall expenditure per holiday has declined.Consumers seeking shorter holidays are most likely responding to ________ changes.

The overall marketing ________ facing both new and old marketing organisations consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers.

________ beliefs and values are more open to change than core beliefs.

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

The study of human populations in terms of size,density,location,age,sex,race,occupation and other statistics is known as ________.

One purpose of government regulation is to protect consumers from unfair business practices.Briefly describe any two (2)unfair business practices that may have affected you in the past.

Marketing ________ help an organisation to promote,sell and distribute its goods to final buyers.

The macroenvironment consists of the factors close to the company that affect its ability to service its customers,such as suppliers,customer markets,competitors and publics.

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

Which of the following statements best describes Millennials?

When a company hires lobbyists to influence legislation affecting its industry,it is taking a reactive approach to the marketing environment.

The segments known as baby boomers,Millennials and Generation Xers are examples of ________ segments.

Millennials comprise the most commercially influential demographic group in Australian history.

Laws,government agencies and pressure groups that influence and limit organisations and individuals in society form part of the ________ environment.

Which of the following is NOT a type of actor in a company's macroenvironment?

The three largest generational segments in Australia and New Zealand are the baby boomers,Generation Xers and ________.

Outline the impact of the baby boomers on purchasing habits.

A firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets is called what?