Exam 3: The Marketplace and Customers: Analysing the Environment

Ernst Engel's laws generally have been supported by recent studies.He discovered that as family income rises,the percentage spent on ________ declines and the percentage spent on ________ remains about constant.

Which of the following descriptions most accurately characterises Gen Xers?

Although they might now be feeling the pinch of the weakened economy,baby boomers are still the ________ cohort.

Marketing management cannot always control __________ forces.

Trends in people's views of organisations indicate that which of the following has occurred in the past two decades?

It would be a mistake to think of the older boomers as phasing out or slowing down.Today's boomers think ________,no matter what their chronological age.

In the natural environment,a renewed love of things natural has created a market Of consumers who seek out natural,organic good.

The aim of business legislation is to protect ________.

________ intermediaries include banks,credit organisations,insurance organisations and other businesses whose role includes helping to insure against the risks associated with the buying and selling of goods.

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Members of which type of market buy goods and services for further processing or for use in their production process?

Some experts warn against extensive use of ________ marketing since each generation spans decades of time and many socioeconomic levels.

Marketers often split Generation Z into three smaller groups: ________,________ and ________.

Consumer groups,environmental groups,minority groups and other public interest groups that question an organisation's marketing decisions are part of the ________ public.

Your marketing department is currently researching the size,density,location,age and occupations of your target market.Which environment is being researched?

Trudie works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

The boom of internet marketing has led to consumer concerns about ________.

Marketers supplying just the right combination of product quality and good service at a fair price is known as ________ marketing.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Forces that affect new technologies and create new product and market opportunities form part of the ________ environment.