Exam 3: The Marketplace and Customers: Analysing the Environment

Briefly outline what is meant by population diversity? Discuss the marketing implications of increased diversity.

Major companies in several industries are now directly targeting LGBTI consumers.

You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?

Changes in demographics - in the nature of human populations - mean changes in markets.

Because of increasing ________,Australians and New Zealanders will demand higher quality products,books,magazines,travel,personal computers and internet services.

Marketing service agencies are the ________ agencies that help the organisation to target and promote its products to the right markets.

How have large retailers such as Coles and Woolworths changed the dynamics behind partnering with resellers?

What is cause-related marketing? Give two examples of the practice and explain why companies participate in cause-related marketing.

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)________ approach to the marketing environment.

Generation Xers are defined as being less materialistic and prizing ________ over acquisition.

The introduction of new technologies is beneficial to all industries as new markets and opportunities are created.

Which of the generational segments is thought to be most sceptical and least receptive to marketing messages?

As baby boomers reach their peak earning and spending years,they represent important markets for high-ticket items and luxury goods.

The multi-national firm,Johnson and Johnson (J & J),manufacturer of consumer toiletries and commercial medical devices,regularly donates significant sums to more than 650 different programs worldwide.While J & J's donations go to very diverse organisations,there is a clear giving philosophy that fits with J & J's core business activities.Recipient organisations must be engaged in programs that improve lives or reduce disease.J & J's donation policy is an example of ________.

Although Gen Xers seek success,they are less materialistic than the baby boomer cohort;they prize ________,not acquisition.

The main actors in an organisation's ________ include suppliers,competitors,marketing intermediaries,customers and publics.

An online website that carries news,features and editorial opinions about your area is best classified as which type of public?

An organisation's ________ environment includes interrelated groups such as R & D,purchasing,manufacturing,accounting,marketing,finance and senior management.

Over ________ of the Australian population has attended university.