Exam 3: The Marketplace and Customers: Analysing the Environment

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

The youngest of the baby boomers are now in their ________.

The ________ environment is made up of institutions and other forces that affect society's basic values,perceptions,preferences and behaviours.

The ________ environment consists of factors that affect consumer buying power and spending patterns.

Consumer organisations and environmental groups are examples of ________ publics.

The marketing environment is made up of a ________ environment and a ________ environment.

________ are firms and individuals who provide the resources needed by the company and its competitors to produce goods and service.

Marketers,more than any other group in the company,must be aware of the microenvironment and macroenvironment,tracking trends and seeking opportunities.

Which of the following descriptions most accurately characterises Millennials?

An increasing number of Australian and New Zealand workers work out of their homes with technological conveniences such as PCs,mobile phones,scanners,PDA devices and fast internet access.These workers are referred to as the ________ market.

When a marketing manager discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

A(n)________ sustainability perspective is one in which a firm develops positive actions and programs designed to affect forces in the natural environment,rather than simply watching and reacting to them.

Which of the following descriptions most accurately characterises the baby boomers?

Why is the technological environment such a dramatic force in today's market?

Watching the cultural trends of how people view others,observers have noted an increased interest in ________.

Which of the following is the most educated generation in Australia and New Zealand to date?

The number of ________ households is now growing faster than the number of ________ households.

Outline the major trends in the natural environment? How do these trends affect companies?

Briefly outline the concept of a 'public' from a marketing perspective.Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Generational segments which define people by their ________ may be less effective than segmenting them by their lifestyle,life stage or the common values they seek in the products they buy.