Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

To use a difference to distinguish a product from its competitors,the difference must be important,distinctive,________,communicable,pre-emptive,affordable and profitable.

When New Port Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.

Typically,developing a strong position within a few or several market segments creates more total sales than ________ marketing across all segments.

At a recent marketing seminar,the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.This is a correct definition.

Which type of segmentation centres on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase or when they use the purchased item?

Advertising guru,Rosser Reeves,believed that firms should develop a USP for each brand and stick to it.What does USP stand for?

Which of the following is NOT one of the reasons a segment would be less attractive to a company?

ByTheWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.

Ford Motor Company emphasises 'Quality first-Ford tough' in its truck products.The company has developed a differentiation strategy based on ________.

In general,a company should enter only segments in which it can ________ .

It is considered socially irresponsible when the marketing of adult products spills over into the marketing towards _____.

Unilever,a company active in the cosmetics and toiletries market,is most likely primarily using which type of segmentation with its Lynx product?

Many firms make an effort to identify smaller,better-defined target groups by using ________.

When Pacific Fisheries groups its customers as countries by regions such as Asia,Australia or New Zealand,it is using which segmenting base?

By looking at customers who are shifting away from its brand,the company can learn about its marketing ________.

When a company chooses a target marketing strategy,its choices are influenced by factors related to company resources,the degree of product variability and the product's life-cycle stage.

Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a ________.

In ________ marketing,an organisation designs separate offers for each of the identified target markets.

________ segmentation divides a market into groups according to occasions when buyers get the idea to buy,make a purchase or use a product.

The most attractive market segments are likely to be ________.