Exam 5: Understanding Consumer Behavior

Figure 5-6 -According to Figure 5-6 above,C defines what level in the Maslow hierarchy of needs?

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

An Asian American family whose relatives immigrated to the U.S.four generations ago has three children.The oldest son,George,is in medical school.Susan,at the age of 21,is a concert pianist.Brent is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

________ is an example of a public source of information consulted during an external search as part of the purchase decision process.

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Why is the family life cycle important to marketing?

Figure 5-1 -The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Self-concept refers to

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem-solving variations?

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Which of the following is a strategy for a market leader (rather than a market challenger)when marketing a low-involvement product?

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as ________ needs.

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content.Elsa is exhibiting

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as ________,have high resources and a me-first,my family-first attitude.They are anchors of the status quo.

Research shows that consumer socialization with respect to brand preferences begins at