Exam 5: Understanding Consumer Behavior

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

An example of a marketer-dominated source of information consulted during an external search is

Figure 5-6 -In the Maslow hierarchy of needs,those needs that are basic to survival and must be satisfied first are referred to as

For high-involvement purchases,consumers typically do all of the following except which?

Perceived risk is

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile businesspeople,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)________ group.

Figure 5-1 -There are five stages in the consumer purchase decision process.Immediately following the information search stage is

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' ________ and encourage purchases.

If you hold a personal value of thriftiness,then you probably will have a favorable ________ toward automobiles with good fuel economy.

A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

For Coppertone products,form (lotion vs.spray),SPF level,and price are the most common

Motivation refers to

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

A(n)________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

A person's consistent behaviors or responses to recurring situations is referred to as

State Farm insurance products would satisfy needs at what level of the Maslow hierarchy?