Question 1

Figure 5-1
  
-In Figure 5-1 above,C represents which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration 
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration

Question 2

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Accepted Answer

Physiological needs,the lowest level in

Question 3

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on ________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Accepted Answer

A) value perception 
B) postpurchase behavior 
C) noncompetitive pricing 
D) comparison pricing 
E) prepurchase behavior 
A) value perception 
B) postpurchase behavior 
C) noncompetitive pricing 
D) comparison pricing 
E) prepurchase behavior

Question 4

Figure 5-1
  
-In Figure 5-1 above,A represents which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) option identification 
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) option identification

Question 5

Beliefs refer to

Accepted Answer

A) a person's consistent behaviors or responses to recurring situations. 
B) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes. 
E) the moral and ethical precepts that guide a person's behavior. 
A) a person's consistent behaviors or responses to recurring situations. 
B) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
D) a consumer's subjective perception of how a product or brand performs on different attributes. 
E) the moral and ethical precepts that guide a person's behavior.

Question 6

Figure 5-1
  
-The five stages a buyer passes through in making choices about which products and services to buy is called the

Accepted Answer

A) information sorting process. 
B) purchase decision process. 
C) alternative evaluation process. 
D) postpurchase behavior process. 
E) problem recognition process. 
A) information sorting process. 
B) purchase decision process. 
C) alternative evaluation process. 
D) postpurchase behavior process. 
E) problem recognition process.

Question 7

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)

Accepted Answer

A) brand community. 
B) VALS. 
C) opinion leader. 
D) social class. 
E) buzz group. 
A) brand community. 
B) VALS. 
C) opinion leader. 
D) social class. 
E) buzz group.

Question 8

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id

Question 9

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A) cognitive dissonance 
B) selective retention 
C) selective comprehension 
D) stimulus generalization 
E) stimulus discrimination 
A) cognitive dissonance 
B) selective retention 
C) selective comprehension 
D) stimulus generalization 
E) stimulus discrimination

Question 10

When an elementary school teacher was returning to school in the fall,she wanted to buy markers and craft paper.She remembered the discount website she visited last year for her purchases,so she started there to see if the website still carried the items previously purchased.What term best describes the information search method used by the teacher?

Accepted Answer

A) personal external source 
B) public external source 
C) market-dominated external source 
D) internal search 
E) market-dominated internal source 
A) personal external source 
B) public external source 
C) market-dominated external source 
D) internal search 
E) market-dominated internal source

Question 11

Reference groups refer to

Accepted Answer

A) the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors. 
B) individuals who exert direct or indirect social influence over others. 
C) people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
D) those buyers who,through the size of their purchases,affect where marketing dollars will be spent. 
E) those with whom a person does not wish to be a member of or identified. 
A) the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors. 
B) individuals who exert direct or indirect social influence over others. 
C) people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
D) those buyers who,through the size of their purchases,affect where marketing dollars will be spent. 
E) those with whom a person does not wish to be a member of or identified.

Question 12

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness a relevant issue for soft drinks.Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

Accepted Answer

A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing perceived risk. 
E) providing stimulus generalization. 
A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing perceived risk. 
E) providing stimulus generalization.

Question 13

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

Accepted Answer

A) lifestyle makers 
B) aspirational people 
C) autonomous leaders 
D) opinion leaders 
E) joint decision makers 
A) lifestyle makers 
B) aspirational people 
C) autonomous leaders 
D) opinion leaders 
E) joint decision makers

Question 14

At the ________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Accepted Answer

A) problem recognition stage 
B) information search stage 
C) alternative evaluation stage 
D) purchase decision stage 
E) postpurchase stage 
A) problem recognition stage 
B) information search stage 
C) alternative evaluation stage 
D) purchase decision stage 
E) postpurchase stage

Question 15

An attitude refers to

Accepted Answer

A) a person's consistent behaviors or responses to recurring situations. 
B) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
C) a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people. 
D) the feelings one has about the preferable modes of conduct that tend to persist over time. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A) a person's consistent behaviors or responses to recurring situations. 
B) the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world. 
C) a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people. 
D) the feelings one has about the preferable modes of conduct that tend to persist over time. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question 16

Spouse-dominant decision making implies that

Accepted Answer

A) the husband makes the majority of the purchase decisions. 
B) the wife makes the majority of the purchase decisions. 
C) both the husband and the wife make the purchase decisions together. 
D) the wife and the husband alternate with respect to their purchase decisions. 
E) either the husband or the wife is primarily responsible for purchase decisions. 
A) the husband makes the majority of the purchase decisions. 
B) the wife makes the majority of the purchase decisions. 
C) both the husband and the wife make the purchase decisions together. 
D) the wife and the husband alternate with respect to their purchase decisions. 
E) either the husband or the wife is primarily responsible for purchase decisions.

Figure 5-1 -In Figure 5-1 above,C represents which stage of the consumer purchase decision process?

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on ________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Figure 5-1 -In Figure 5-1 above,A represents which stage of the consumer purchase decision process?

Beliefs refer to

Figure 5-1 -The five stages a buyer passes through in making choices about which products and services to buy is called the

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)

What does lifestyle mean and why is it important to marketers?

Reference groups refer to

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness a relevant issue for soft drinks.Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

At the ________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

An attitude refers to

Spouse-dominant decision making implies that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Exam 5: Understanding Consumer Behavior

Figure 5-1 -In Figure 5-1 above,C represents which stage of the consumer purchase decision process?

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on ________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Figure 5-1 -In Figure 5-1 above,A represents which stage of the consumer purchase decision process?

Beliefs refer to

Figure 5-1 -The five stages a buyer passes through in making choices about which products and services to buy is called the

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)

What does lifestyle mean and why is it important to marketers?

Reference groups refer to

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness a relevant issue for soft drinks.Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

At the ________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

An attitude refers to

Spouse-dominant decision making implies that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters