Question 1

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A) corporate espionage. 
B) teaser advertising. 
C) spin. 
D) buzz. 
E) viral marketing. 
A) corporate espionage. 
B) teaser advertising. 
C) spin. 
D) buzz. 
E) viral marketing.

Question 2

Consumer behavior refers to

Accepted Answer

A) the aspects of a consumer's decision-making processes that cannot be measured. 
B) the actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions. 
C) the five stages a buyer passes through in making choices about which product and service to investigate,purchase,and consume. 
D) the mental and social processes related to purchasing that are innate in a person from birth. 
E) those purchasing behaviors that result from (1)repeated experience and (2)reasoning. 
A) the aspects of a consumer's decision-making processes that cannot be measured. 
B) the actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions. 
C) the five stages a buyer passes through in making choices about which product and service to investigate,purchase,and consume. 
D) the mental and social processes related to purchasing that are innate in a person from birth. 
E) those purchasing behaviors that result from (1)repeated experience and (2)reasoning.

Question 3

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w

Question 4

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A) problem recognition. 
B) alternative evaluation. 
C) cognitive dissonance. 
D) internal search. 
E) external search. 
A) problem recognition. 
B) alternative evaluation. 
C) cognitive dissonance. 
D) internal search. 
E) external search.

Question 5

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Accepted Answer

A) physical surroundings 
B) purchase task 
C) temporal effects 
D) consumer involvement 
E) antecedent states 
A) physical surroundings 
B) purchase task 
C) temporal effects 
D) consumer involvement 
E) antecedent states

Question 6

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Accepted Answer

A) the industry was discussing the abandonment of self-regulation practices. 
B) women have an intense dislike of price negotiation,yet still want to buy a car. 
C) many recent immigrants into the United States are not accustomed to negotiation. 
D) women distrust men in general and car salesmen in particular. 
E) a sluggish economy guarantees that negotiations would produce negative profit per vehicle. 
A) the industry was discussing the abandonment of self-regulation practices. 
B) women have an intense dislike of price negotiation,yet still want to buy a car. 
C) many recent immigrants into the United States are not accustomed to negotiation. 
D) women distrust men in general and car salesmen in particular. 
E) a sluggish economy guarantees that negotiations would produce negative profit per vehicle.

Question 7

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A) groceries 
B) children's toys 
C) medicine 
D) home appliances 
E) car maintenance products 
A) groceries 
B) children's toys 
C) medicine 
D) home appliances 
E) car maintenance products

Question 8

Women influence what percentage of new-car buying decisions?

Accepted Answer

A) 15 percent 
B) 20 percent 
C) 45 percent 
D) 68 percent 
E) 84 percent 
A) 15 percent 
B) 20 percent 
C) 45 percent 
D) 68 percent 
E) 84 percent

Question 9

What percentage of all consumer conversations about brands happen face-to-face?

Accepted Answer

A) 25 percent 
B) 33 percent 
C) 50 percent 
D) 75 percent 
E) 90 percent 
A) 25 percent 
B) 33 percent 
C) 50 percent 
D) 75 percent 
E) 90 percent

Question 10

Brand loyalty refers to

Accepted Answer

A) the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. 
B) a favorable attitude toward and consistent purchase of a single brand over time. 
C) a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others. 
D) the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line. 
E) the faith that other products manufactured by the same company with the same brand name will be of the same quality. 
A) the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. 
B) a favorable attitude toward and consistent purchase of a single brand over time. 
C) a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others. 
D) the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line. 
E) the faith that other products manufactured by the same company with the same brand name will be of the same quality.

Question 11

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the ________ and the ________.

Accepted Answer

A) Thinkers;Believers 
B) Strivers;Survivors 
C) Achievers;Strivers 
D) Innovators;Survivors 
E) Experiencers;Makers 
A) Thinkers;Believers 
B) Strivers;Survivors 
C) Achievers;Strivers 
D) Innovators;Survivors 
E) Experiencers;Makers

Question 12

Customer satisfaction is an important focus for marketers because

Accepted Answer

A) marketing research is an expensive proposition;the fewer times it needs to be done,the better off the company is. 
B) the financial value of a satisfied,loyal customer over time can be significant. 
C) consumers are unable to assess it by themselves. 
D) attracting new customers is easier than keeping old ones. 
E) a 50 percent increase in customer retention can increase a company's profits by 5 percent. 
A) marketing research is an expensive proposition;the fewer times it needs to be done,the better off the company is. 
B) the financial value of a satisfied,loyal customer over time can be significant. 
C) consumers are unable to assess it by themselves. 
D) attracting new customers is easier than keeping old ones. 
E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

Question 13

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Accepted Answer

A) points of difference. 
B) informational alternatives. 
C) evaluative criteria. 
D) competitive advantages. 
E) consumer attributes. 
A) points of difference. 
B) informational alternatives. 
C) evaluative criteria. 
D) competitive advantages. 
E) consumer attributes.

Question 14

Consumer ________ are a marketer's product,service,or brand contacts with a consumer from start-to-finish in the purchase decision process.

Accepted Answer

A) interactions 
B) situations 
C) touchpoints 
D) integrations 
E) metrics 
A) interactions 
B) situations 
C) touchpoints 
D) integrations 
E) metrics

Question 15

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

Accepted Answer

A) traditional family 
B) typical household unit 
C) socialized household 
D) family stage 
E) idealized family unit 
A) traditional family 
B) typical household unit 
C) socialized household 
D) family stage 
E) idealized family unit

Question 16

In the VALS framework,consumers motivated by ideals are guided by knowledge and principles.One segment of the two Ideals-motivated groups,known as ________,have fewer resources and are not looking to change society.They believe in right/wrong for a good life.

Accepted Answer

A) Experiencers 
B) Believers 
C) Makers 
D) Achievers 
E) Thinkers 
A) Experiencers 
B) Believers 
C) Makers 
D) Achievers 
E) Thinkers

Question 17

Subliminal perception refers to

Accepted Answer

A) the process of seeing or hearing messages without being aware of them. 
B) a person's innate ability to read nonverbal cues such as body language and facial expressions. 
C) the ability of a person to understand the allegorical meanings behind words,sentences,or paragraphs communicated in writing or speech. 
D) the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with one's normal behavior. 
E) the inability of a person to communicate due to lack of background knowledge or experience. 
A) the process of seeing or hearing messages without being aware of them. 
B) a person's innate ability to read nonverbal cues such as body language and facial expressions. 
C) the ability of a person to understand the allegorical meanings behind words,sentences,or paragraphs communicated in writing or speech. 
D) the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with one's normal behavior. 
E) the inability of a person to communicate due to lack of background knowledge or experience.

Question 18

All of the following variables are central to how consumers learn from repeated experience except which?

Accepted Answer

A) purchase 
B) reinforcement 
C) response 
D) drive 
E) cue 
A) purchase 
B) reinforcement 
C) response 
D) drive 
E) cue

Question 19

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A) aspiration group 
B) dissociative group 
C) assimilation group 
D) integrated group 
E) associative group 
A) aspiration group 
B) dissociative group 
C) assimilation group 
D) integrated group 
E) associative group

Question 20

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Accepted Answer

A) using a behavioral learning technique. 
B) reducing perceived risk. 
C) creating stimulus generalization. 
D) using a cognitive learning technique. 
E) using an attitudinal learning technique. 
A) using a behavioral learning technique. 
B) reducing perceived risk. 
C) creating stimulus generalization. 
D) using a cognitive learning technique. 
E) using an attitudinal learning technique.

Exam 5: Understanding Consumer Behavior

BzzAgent is a firm that specializes in a marketing strategy known as

Consumer behavior refers to

Define consumer socialization.

Scanning your memory for previous experiences with products or brands is called

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Which type of purchase is most likely to be the result of joint decision making?

Women influence what percentage of new-car buying decisions?

What percentage of all consumer conversations about brands happen face-to-face?

Brand loyalty refers to

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the ________ and the ________.

Customer satisfaction is an important focus for marketers because

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Consumer ________ are a marketer's product,service,or brand contacts with a consumer from start-to-finish in the purchase decision process.

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

In the VALS framework,consumers motivated by ideals are guided by knowledge and principles.One segment of the two Ideals-motivated groups,known as ________,have fewer resources and are not looking to change society.They believe in right/wrong for a good life.

Subliminal perception refers to

All of the following variables are central to how consumers learn from repeated experience except which?

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the and the .