Question 1

The point at which you would exchange money for a sandwich of corned beef on rye is in the ________ stage.

Accepted Answer

A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) option identification 
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) option identification

Question 2

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist.Originally it was available as an option on the Toyota Prius in the Japanese market.Toyota was trying to change consumer attitudes about the vehicle by

Accepted Answer

A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing the perceived risk of the product. 
E) providing stimulus generalization to prospective buyers. 
A) changing beliefs about the extent to which a brand has a specific attribute. 
B) changing the perceived importance of a specific attribute. 
C) adding a new attribute. 
D) reducing the perceived risk of the product. 
E) providing stimulus generalization to prospective buyers.

Question 3

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described in this scenario.Which situational influence was not described?

Accepted Answer

The purchase of a special baby gift for

Question 4

All of the following are examples of Coppertone's product innovations except which?

Accepted Answer

A) sunscreen for babies 
B) water-resistant sunscreen lotion 
C) all-organic sunscreen 
D) MyUV Alert app to provide reapplication reminders 
E) continuous spray sunscreen 
A) sunscreen for babies 
B) water-resistant sunscreen lotion 
C) all-organic sunscreen 
D) MyUV Alert app to provide reapplication reminders 
E) continuous spray sunscreen

Question 5

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A) Women have definite likes or dislikes when buying a new car,but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
A) Women have definite likes or dislikes when buying a new car,but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Question 6

Figure 5-6
  
-Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Accepted Answer

A) personal,social,physiological,psychological,and safety 
B) physiological,safety,social,personal,and self-actualization 
C) safety,physiological,safety,self-actualization,and personal 
D) self-actualization,social,safety,physiological,and personal 
E) safety,personal,self-actualization,physiological,and social 
A) personal,social,physiological,psychological,and safety 
B) physiological,safety,social,personal,and self-actualization 
C) safety,physiological,safety,self-actualization,and personal 
D) self-actualization,social,safety,physiological,and personal 
E) safety,personal,self-actualization,physiological,and social

Question 7

Temporal effects include

Accepted Answer

A) the purpose of the purchase. 
B) the presence of other people. 
C) the time of day of the purchase. 
D) the crowding in retail stores. 
E) the consumer's mood while engaged in the purchase. 
A) the purpose of the purchase. 
B) the presence of other people. 
C) the time of day of the purchase. 
D) the crowding in retail stores. 
E) the consumer's mood while engaged in the purchase.

Question 8

Figure 5-1
  
-The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction.What is this stage called?

Accepted Answer

A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem resolution 
E) information search 
A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem resolution 
E) information search

Question 9

Why is learning important to marketing?

Accepted Answer

Learning is important to marketing becau

Question 10

Shelter in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological 
A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological

Question 11

An external search for product information is likely to occur when

Accepted Answer

A) the cost of gathering information is low. 
B) review of past experience provides adequate information. 
C) the risk of making a wrong purchase decision is low. 
D) the item is frequently purchased. 
E) the item is for personal use rather than for professional use. 
A) the cost of gathering information is low. 
B) review of past experience provides adequate information. 
C) the risk of making a wrong purchase decision is low. 
D) the item is frequently purchased. 
E) the item is for personal use rather than for professional use.

Question 12

Figure 5-5
  
-Purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states can have an impact on a consumer's purchase decision process.These are referred to as

Accepted Answer

A) marketing mix influences. 
B) situational influences. 
C) psychological influences. 
D) sociocultural influences. 
E) evaluative criteria. 
A) marketing mix influences. 
B) situational influences. 
C) psychological influences. 
D) sociocultural influences. 
E) evaluative criteria.

Question 13

Relatives and friends whom the consumer trusts are known as ________ sources of external information.

Accepted Answer

A) relational 
B) marketer-dominated 
C) personal 
D) stakeholder 
E) public 
A) relational 
B) marketer-dominated 
C) personal 
D) stakeholder 
E) public

Question 14

Nicole gives her young daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the salesclerk to complete the purchase.In this way,Nicole encourages the development of Kelli's

Accepted Answer

A) consumer assimilation. 
B) consumer acculturation. 
C) purchasing socialization. 
D) consumer socialization. 
E) purchasing enculturation. 
A) consumer assimilation. 
B) consumer acculturation. 
C) purchasing socialization. 
D) consumer socialization. 
E) purchasing enculturation.

Question 15

If a consumer tries a new coffee drink at Starbucks and hates it,which variable of behavioral learning has been ineffective?

Accepted Answer

A) reinforcement 
B) achievement 
C) drive 
D) cue 
E) response 
A) reinforcement 
B) achievement 
C) drive 
D) cue 
E) response

Question 16

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that and chose a bottled juice instead.This purchase is an example of which situational influence?

Accepted Answer

A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) antecedent states 
A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) antecedent states

Question 17

An apartment would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A) physiological 
B) self-actualization 
C) personal 
D) safety 
E) social 
A) physiological 
B) self-actualization 
C) personal 
D) safety 
E) social

Question 18

Which of the following statements about personality is most accurate?

Accepted Answer

A) Personality is dynamic and typically changes several times as a person matures. 
B) Most personality traits are inherited or formed at an early age. 
C) Personality is the energizing force that makes consumer behavior purposeful. 
D) Most personality traits are formed during adulthood and don't change thereafter. 
E) People with compliant personalities prefer lesser known brand names. 
A) Personality is dynamic and typically changes several times as a person matures. 
B) Most personality traits are inherited or formed at an early age. 
C) Personality is the energizing force that makes consumer behavior purposeful. 
D) Most personality traits are formed during adulthood and don't change thereafter. 
E) People with compliant personalities prefer lesser known brand names.

Question 19

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American ________ in the United States.

Accepted Answer

A) agricultural trends 
B) influence 
C) entrepreneurialism 
D) subculture 
E) assimilation 
A) agricultural trends 
B) influence 
C) entrepreneurialism 
D) subculture 
E) assimilation

Question 20

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A) For women,safety is about features that would help survive an accident. 
B) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
C) When it comes to the actual purchase process,women are more adept negotiators than men. 
D) Women care more about exterior styles and lines,and men are more concerned with cargo space and gas mileage. 
E) Women usually shop one dealership before making a decision and men usually shop three. 
A) For women,safety is about features that would help survive an accident. 
B) Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions. 
C) When it comes to the actual purchase process,women are more adept negotiators than men. 
D) Women care more about exterior styles and lines,and men are more concerned with cargo space and gas mileage. 
E) Women usually shop one dealership before making a decision and men usually shop three.

Exam 5: Understanding Consumer Behavior

The point at which you would exchange money for a sandwich of corned beef on rye is in the ________ stage.

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist.Originally it was available as an option on the Toyota Prius in the Japanese market.Toyota was trying to change consumer attitudes about the vehicle by

All of the following are examples of Coppertone's product innovations except which?

Which of the following statements about how women buy new cars today is most accurate?

Figure 5-6 -Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Temporal effects include

Figure 5-1 -The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction.What is this stage called?

Why is learning important to marketing?

Shelter in the Maslow hierarchy of needs is an example of a ________ need.

An external search for product information is likely to occur when

Figure 5-5 -Purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states can have an impact on a consumer's purchase decision process.These are referred to as

Relatives and friends whom the consumer trusts are known as ________ sources of external information.

If a consumer tries a new coffee drink at Starbucks and hates it,which variable of behavioral learning has been ineffective?

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that and chose a bottled juice instead.This purchase is an example of which situational influence?

An apartment would satisfy needs at what level of the Maslow hierarchy?

Which of the following statements about personality is most accurate?

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American ________ in the United States.

Which of the following statements about how women buy cars today is most accurate?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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