Exam 5: Understanding Consumer Behavior

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

Involvement refers to

A college education would satisfy needs at what level of the Maslow hierarchy?

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

Consumers with credit cards

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an ________ for information.

Figure 5-1 -The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy.What is this stage called?

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Nico wants to buy a new digital camera for his semester studying abroad,but he knows very little about cameras,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites.Nico is engaging in

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n)________ group.

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's ________ in order to attract them as potential residents,part of its workforce,or vacationers.

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Figure 5-1 -In Figure 5-1 above,E represents which stage of the consumer purchase decision process?

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of

Figure 5-1 -There are five stages in the consumer purchase decision process.The second stage is

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem-solving variations?