Exam 5: Understanding Consumer Behavior

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as ________ Asian Americans.

The two major styles of family decision making are

Consumer touchpoints are

An example of a marketer-dominated source of information consulted during an external search is

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

For Coppertone products,evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line.This group consists of ________ for activewear clothing.

"Which brand of smartphone does my roommate own?" would be a question asked during the ________ stage in the consumer purchase decision process.

Word of mouth refers to

While posting photos on Instagram,your stomach growls.You see an ad for Jimmy John's.You walk to Jimmy John's and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the sandwich shop and buying a sandwich is a

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

The VALS framework segments consumers based on

The alternative evaluation stage clarifies the problem for the consumer in part by

All of the following are examples of marketer-dominated sources of information consulted during an external search except which?

There are various nonprofit publications dedicated to assisting in consumer education and decision making.Public sources of information for an external information search include which of these?

Marketers recognize that people have an actual self-concept and a(n)

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

A reference group to which a person actually belongs is referred to as a(n)________ group.

Which of the following statements about Asian American buying patterns is most accurate?