Exam 5: Understanding Consumer Behavior

Figure 5-6 -Figure 5-6 above depicts the Maslow

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Status in the Maslow hierarchy of needs is an example of a ________ need.

The influencing of people during conversations is referred to as

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as ________,have low resources and live in the moment.Although they would like to better their lives,they have difficulty doing so.

What is a subculture? Name examples of products targeted at American subcultures.

Figure 5-5 -In Figure 5-5 above,E represents the

Learning refers to

In the VALS framework,a person's resources include all of the following except which?

Figure 5-2 -Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.Which smartphone should be chosen if you want a model that costs less than $700 and has above average or better camera quality?

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

In behavioral learning,a need that moves an individual to action is a(n)

As a result of ________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Figure 5-6 -In the Maslow hierarchy of needs,a health insurance policy would satisfy a ________ need.

Consumers' ability to perceive taste differences in chocolate bars is an example of

A consumer journey map is a visual representation of

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.