Question 1

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

Accepted Answer

A)  Random sampling 
B)  Parallel sampling 
C)  Experimentation 
D)  Selective control sampling 
E)  Test marketing 
A)  Random sampling 
B)  Parallel sampling 
C)  Experimentation 
D)  Selective control sampling 
E)  Test marketing

Question 2

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Accepted Answer

A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  X-file 
A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  X-file

Question 3

Which of the following is NOT one of the three types of preexperimental designs?

Accepted Answer

A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  All are preexperimental designs. 
A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  All are preexperimental designs.

Question 4

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  before-and-after study 
A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  static group 
E)  before-and-after study

Question 5

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Accepted Answer

A)  multiple time series design 
B)  posttest-only control group design 
C)  factorial design 
D)  one-shot case study 
E)  interaction design 
A)  multiple time series design 
B)  posttest-only control group design 
C)  factorial design 
D)  one-shot case study 
E)  interaction design

Question 6

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design 
A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design

Question 7

True experimental designs include the ________ and ________.

Accepted Answer

A)  one-shot case study; the pretest-posttest control group design 
B)  pretest-posttest control group design; the posttest-only control group design 
C)  posttest-only control group design; the static group 
D)  static group; the one-shot case study 
E)  random study; the control study 
A)  one-shot case study; the pretest-posttest control group design 
B)  pretest-posttest control group design; the posttest-only control group design 
C)  posttest-only control group design; the static group 
D)  static group; the one-shot case study 
E)  random study; the control study

Question 8

Designs that do not control for extraneous factors by randomization are called ________.

Accepted Answer

A)  true experimental designs 
B)  quasi-experimental designs 
C)  statistical designs 
D)  preexperimental designs 
E)  extraneous designs 
A)  true experimental designs 
B)  quasi-experimental designs 
C)  statistical designs 
D)  preexperimental designs 
E)  extraneous designs

Question 9

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A) True 
 B)False

Question 10

The one-group pretest-posttest design is a design that involves randomization of the test units.

Accepted Answer

A) True 
 B)False

Question 11

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A) True 
 B)False

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Which of the following is NOT one of the three types of preexperimental designs?

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

True experimental designs include the and .

Designs that do not control for extraneous factors by randomization are called ________.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The one-group pretest-posttest design is a design that involves randomization of the test units.

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Which of the following is NOT one of the three types of preexperimental designs?

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

True experimental designs include the ________ and ________.

Designs that do not control for extraneous factors by randomization are called ________.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The one-group pretest-posttest design is a design that involves randomization of the test units.

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

True experimental designs include the and .