Question 1

In a short essay,discuss the difference between laboratory and field experimentation.

Accepted Answer

a. A laboratory environment is an

Question 2

According to the text,an experimental group is the group exposed to the manipulated independent variable.

Accepted Answer

A) True 
 B)False

Question 3

The static group is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

Accepted Answer

A) True 
 B)False

Question 4

An experimental design in which there is randomization and the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Accepted Answer

A) True 
 B)False

Question 5

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation
Ii) Time order of occurrence of variables
Iii) Absence of other possible causal factors
Iv) Sterile measurement environment

Accepted Answer

A)  (i) 
B)  (i), (iii), and (iv) 
C)  (ii) and (iii) 
D)  (i) and (iv) 
E)  (i), (ii), and (iii) 
A)  (i) 
B)  (i), (iii), and (iv) 
C)  (ii) and (iii) 
D)  (i) and (iv) 
E)  (i), (ii), and (iii)

Question 6

________ refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Accepted Answer

A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Corollary group 
A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Corollary group

Question 7

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

Accepted Answer

A)  nonresponse bias 
B)  environmental constraints 
C)  demand artifacts 
D)  sample controls 
E)  guessing bias 
A)  nonresponse bias 
B)  environmental constraints 
C)  demand artifacts 
D)  sample controls 
E)  guessing bias

Question 8

An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not,and no pretest measure is taken is called the ________.

Accepted Answer

A)  one-shot case study 
B)  random group 
C)  static group 
D)  manipulated treatment study 
E)  posttest-only control group design 
A)  one-shot case study 
B)  random group 
C)  static group 
D)  manipulated treatment study 
E)  posttest-only control group design

Question 9

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Accepted Answer

A) True 
 B)False

Question 10

Randomization is the preferred method for controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 11

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Accepted Answer

A) True 
 B)False

Question 12

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Accepted Answer

A) True 
 B)False

Question 13

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Population validity 
A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Population validity

Question 14

The control group is not exposed to the independent variable manipulation,but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

Accepted Answer

A) True 
 B)False

Question 15

According to the text,which of the following is the most common statistical design?

Accepted Answer

A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  regular matrix design 
A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  regular matrix design

Question 16

According to the text,experiments can be described in terms of all of the following EXCEPT ________.

Accepted Answer

A)  independent variables 
B)  interdependent variables 
C)  dependent variables 
D)  extraneous variables 
E)  B and D 
A)  independent variables 
B)  interdependent variables 
C)  dependent variables 
D)  extraneous variables 
E)  B and D

Question 17

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event?

Accepted Answer

A)  T 
B)  O 
C)  X 
D)  R 
A)  T 
B)  O 
C)  X 
D)  R

Question 18

Which of the following is a way of controlling extraneous variables?

Accepted Answer

A)  randomization 
B)  personalization 
C)  quality control 
D)  extraneous control 
E)  analysis 
A)  randomization 
B)  personalization 
C)  quality control 
D)  extraneous control 
E)  analysis

Question 19

Statistical designs allow for the statistical control and analysis of external variables.

Accepted Answer

A) True 
 B)False

Question 20

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

Accepted Answer

A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₃ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁ 
A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₃ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁

In a short essay,discuss the difference between laboratory and field experimentation.

According to the text,an experimental group is the group exposed to the manipulated independent variable.

The static group is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

An experimental design in which there is randomization and the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

________ refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not,and no pretest measure is taken is called the ________.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Randomization is the preferred method for controlling extraneous variables.

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The control group is not exposed to the independent variable manipulation,but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

According to the text,which of the following is the most common statistical design?

According to the text,experiments can be described in terms of all of the following EXCEPT ________.

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event?

Which of the following is a way of controlling extraneous variables?

Statistical designs allow for the statistical control and analysis of external variables.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

In a short essay,discuss the difference between laboratory and field experimentation.

According to the text,an experimental group is the group exposed to the manipulated independent variable.

The static group is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

An experimental design in which there is randomization and the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

________ refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not,and no pretest measure is taken is called the ________.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Randomization is the preferred method for controlling extraneous variables.

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

The control group is not exposed to the independent variable manipulation,but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

According to the text,which of the following is the most common statistical design?

According to the text,experiments can be described in terms of all of the following EXCEPT ________.

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event?

Which of the following is a way of controlling extraneous variables?

Statistical designs allow for the statistical control and analysis of external variables.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters