Question 1

In a short essay,list and discuss the three specific preexperimental designs.

Accepted Answer

a. One-shot case study is a preex

Question 2

A design in which a single group of subjects is exposed to a treatment (X),and then a single measurement on the dependent variable is taken (O₁)is called a(n)________.

Accepted Answer

A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  alternative group design 
A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  alternative group design

Question 3

Individuals,organizations,or other entities whose responses to independent variables or treatments being studied are called ________.

Accepted Answer

A)  hypotheses 
B)  independent variables 
C)  test units 
D)  dependent variables 
E)  corollaries 
A)  hypotheses 
B)  independent variables 
C)  test units 
D)  dependent variables 
E)  corollaries

Question 4

The ________ is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

Accepted Answer

A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  partial experimental design 
E)  static group 
A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  random group 
D)  partial experimental design 
E)  static group

Question 5

With experimental designs,it is possible to control for some of the extraneous variables.

Accepted Answer

A) True 
 B)False

Question 6

Field experiments feature which of the following?

Accepted Answer

A)  realistic environment 
B)  low control 
C)  high external validity 
D)  A and C 
E)  A, B, and C 
A)  realistic environment 
B)  low control 
C)  high external validity 
D)  A and C 
E)  A, B, and C

Question 7

A random sample of respondents would be distributed randomly,half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising,brand,and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then,a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising,brand,and celebrity.Which of the following experimental designs best represents the above scenario?

Accepted Answer

A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  posttest-only control group design 
D)  static group design 
E)  pretest-posttest control group design 
A)  one-shot case study 
B)  one-group pretest-posttest design 
C)  posttest-only control group design 
D)  static group design 
E)  pretest-posttest control group design

Question 8

Limitations of experiments include which of the following?

Accepted Answer

A)  time 
B)  cost 
C)  administration of an experiment 
D)  need for control 
E)  all of the above 
A)  time 
B)  cost 
C)  administration of an experiment 
D)  need for control 
E)  all of the above

Question 9

As compared to the field,experimentation in social media offers the advantages of ease of implementation and lower cost.

Accepted Answer

A) True 
 B)False

Question 10

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

Accepted Answer

A) True 
 B)False

Question 11

Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are good examples of independent variables EXCEPT ________.

Accepted Answer

A)  price levels 
B)  package designs 
C)  advertising themes 
D)  sales 
E)  gender 
A)  price levels 
B)  package designs 
C)  advertising themes 
D)  sales 
E)  gender

Question 13

In a short essay,define internal validity and external validity and discuss the difference between each type of validity.

Accepted Answer

a. Internal validity refers to wh

Question 14

A laboratory environment involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Accepted Answer

A) True 
 B)False

Question 15

Variables other than the independent variables that influence the response of the test units are called ________.

Accepted Answer

A)  interdependent variables 
B)  dependent variables 
C)  extraneous variables 
D)  concurrent variables 
E)  influence variables 
A)  interdependent variables 
B)  dependent variables 
C)  extraneous variables 
D)  concurrent variables 
E)  influence variables

Question 16

A preexperimental design in which a single group of test units is exposed to a treatment X,and then a single measurement on the dependent variable is taken,is called the one-shot case study.

Accepted Answer

A) True 
 B)False

Question 17

In the virtual world,it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.

Accepted Answer

A) True 
 B)False

Question 18

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

Accepted Answer

A)  independent variables 
B)  dependent variables 
C)  plan for data analysis 
D)  how to control the extraneous variables 
E)  test stimuli 
A)  independent variables 
B)  dependent variables 
C)  plan for data analysis 
D)  how to control the extraneous variables 
E)  test stimuli

Question 19

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

Accepted Answer

A) True 
 B)False

Question 20

A ________ involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Accepted Answer

A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  perceptual environment 
A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  perceptual environment

In a short essay,list and discuss the three specific preexperimental designs.

A design in which a single group of subjects is exposed to a treatment (X),and then a single measurement on the dependent variable is taken (O₁)is called a(n)________.

Individuals,organizations,or other entities whose responses to independent variables or treatments being studied are called ________.

The ________ is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

With experimental designs,it is possible to control for some of the extraneous variables.

Field experiments feature which of the following?

Limitations of experiments include which of the following?

As compared to the field,experimentation in social media offers the advantages of ease of implementation and lower cost.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

All of the following are good examples of independent variables EXCEPT ________.

In a short essay,define internal validity and external validity and discuss the difference between each type of validity.

A laboratory environment involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Variables other than the independent variables that influence the response of the test units are called ________.

A preexperimental design in which a single group of test units is exposed to a treatment X,and then a single measurement on the dependent variable is taken,is called the one-shot case study.

In the virtual world,it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

A ________ involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

In a short essay,list and discuss the three specific preexperimental designs.

A design in which a single group of subjects is exposed to a treatment (X),and then a single measurement on the dependent variable is taken (O₁)is called a(n)________.

Individuals,organizations,or other entities whose responses to independent variables or treatments being studied are called ________.

The ________ is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurements are made on both groups following the treatment.

With experimental designs,it is possible to control for some of the extraneous variables.

Field experiments feature which of the following?

Limitations of experiments include which of the following?

As compared to the field,experimentation in social media offers the advantages of ease of implementation and lower cost.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

All of the following are good examples of independent variables EXCEPT ________.

In a short essay,define internal validity and external validity and discuss the difference between each type of validity.

A laboratory environment involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Variables other than the independent variables that influence the response of the test units are called ________.

A preexperimental design in which a single group of test units is exposed to a treatment X,and then a single measurement on the dependent variable is taken,is called the one-shot case study.

In the virtual world,it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

A ________ involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters