Question 1

In ________,sampling elements are selected by chance,that is,randomly.

Accepted Answer

A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling 
A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling

Question 2

According to the text,precision refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A) True 
 B)False

Question 3

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Accepted Answer

A)  incident 
B)  element 
C)  hypothesis 
D)  census 
E)  inference unit 
A)  incident 
B)  element 
C)  hypothesis 
D)  census 
E)  inference unit

Question 4

Which of the following is NOT an example of a commonly used probability sampling technique?

Accepted Answer

A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling 
A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling

Question 5

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Accepted Answer

A) True 
 B)False

Question 6

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

Accepted Answer

A) True 
 B)False

Question 7

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A)  Simple random sampling 
B)  Quota sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Equivalent sampling 
A)  Simple random sampling 
B)  Quota sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Equivalent sampling

Question 8

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

Accepted Answer

a.Nonprobability sampling relies on the

Question 9

According to the text,the first step in the sampling design process is to determine the sample size.

Accepted Answer

A) True 
 B)False

Question 10

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

In ________,sampling elements are selected by chance,that is,randomly.

According to the text,precision refers to the level of uncertainty about the characteristic being measured.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

According to the text,the first step in the sampling design process is to determine the sample size.

The social media sampling frame is unbiased and appropriate for use in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

In ________,sampling elements are selected by chance,that is,randomly.

According to the text,precision refers to the level of uncertainty about the characteristic being measured.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

According to the text,the first step in the sampling design process is to determine the sample size.

The social media sampling frame is unbiased and appropriate for use in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters