Question 1

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

Accepted Answer

A)  "Should a sample be taken?" 
B)  "What kind of sample should be taken?" 
C)  "How much should the sample cost?" 
D)  "How large should the sample be?" 
E)  "What process should be followed?" 
A)  "Should a sample be taken?" 
B)  "What kind of sample should be taken?" 
C)  "How much should the sample cost?" 
D)  "How large should the sample be?" 
E)  "What process should be followed?"

Question 2

In a short essay,list and discuss the five steps in the sampling design process.

Accepted Answer

a.Define the target population - samplin

Question 3

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

Accepted Answer

A)  Systematic dialing 
B)  Cluster dialing 
C)  Quota dialing 
D)  Random-digit dialing 
E)  Speed dialing 
A)  Systematic dialing 
B)  Cluster dialing 
C)  Quota dialing 
D)  Random-digit dialing 
E)  Speed dialing

Question 4

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a weakness of stratified sampling?

Accepted Answer

A)  difficult to select relevant stratification variables 
B)  not feasible to stratify on many variables 
C)  expensive 
D)  A and C only 
E)  A, B, and C are weaknesses of stratified sampling. 
A)  difficult to select relevant stratification variables 
B)  not feasible to stratify on many variables 
C)  expensive 
D)  A and C only 
E)  A, B, and C are weaknesses of stratified sampling.

Question 6

Sampling efficiency refers to the trade-off between sampling cost and precision.

Accepted Answer

A) True 
 B)False

Question 7

Area sampling relies on clustering based on geographic areas such as counties,housing tracts or blocks.

Accepted Answer

A) True 
 B)False

Question 8

A ________ is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household 
A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household

Question 9

According to the text,which of the following is the first step in the sampling design process?

Accepted Answer

A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available 
A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available

Question 10

The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.

Accepted Answer

A) True 
 B)False

Question 11

The target population should be defined in terms of elements,sample units,extent and time frame.

Accepted Answer

A) True 
 B)False

Question 12

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling 
A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling

Question 13

In sampling,a(n)________ is the object or person about which or from which the information is desired.

Accepted Answer

A)  element 
B)  incident 
C)  hypothesis 
D)  census 
E)  information unit 
A)  element 
B)  incident 
C)  hypothesis 
D)  census 
E)  information unit

Question 14

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt 
A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt

Question 15

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Accepted Answer

A) True 
 B)False

Question 16

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

Accepted Answer

A) True 
 B)False

Question 17

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Accepted Answer

A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling 
A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling

Question 18

All of the following are common examples of judgmental sampling EXCEPT:

Accepted Answer

A)  test markets selected to determine the potential of a new product. 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company. 
C)  department stores selected to test new merchandising display. 
D)  mall intercept interviews conducted without qualifying the respondents. 
E)  bellwether precincts selected in voting behavior research. 
A)  test markets selected to determine the potential of a new product. 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company. 
C)  department stores selected to test new merchandising display. 
D)  mall intercept interviews conducted without qualifying the respondents. 
E)  bellwether precincts selected in voting behavior research.

Question 19

Cluster sampling is a commonly used nonprobability sampling technique.

Accepted Answer

A) True 
 B)False

Question 20

Examples of nonprobability sampling includes all of the following EXCEPT:

Accepted Answer

A)  interviewing people at street corners. 
B)  interviewing people in retail stores. 
C)  interviewing people in malls. 
D)  All of the above selections are examples of nonprobability sampling. 
E)  A and B 
A)  interviewing people at street corners. 
B)  interviewing people in retail stores. 
C)  interviewing people in malls. 
D)  All of the above selections are examples of nonprobability sampling. 
E)  A and B

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

In a short essay,list and discuss the five steps in the sampling design process.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Which of the following is NOT a weakness of stratified sampling?

Sampling efficiency refers to the trade-off between sampling cost and precision.

Area sampling relies on clustering based on geographic areas such as counties,housing tracts or blocks.

A ________ is the basic unit containing the elements of the population to be sampled.

According to the text,which of the following is the first step in the sampling design process?

The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.

The target population should be defined in terms of elements,sample units,extent and time frame.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

In sampling,a(n)________ is the object or person about which or from which the information is desired.

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

All of the following are common examples of judgmental sampling EXCEPT:

Cluster sampling is a commonly used nonprobability sampling technique.

Examples of nonprobability sampling includes all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

In a short essay,list and discuss the five steps in the sampling design process.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Which of the following is NOT a weakness of stratified sampling?

Sampling efficiency refers to the trade-off between sampling cost and precision.

Area sampling relies on clustering based on geographic areas such as counties,housing tracts or blocks.

A ________ is the basic unit containing the elements of the population to be sampled.

According to the text,which of the following is the first step in the sampling design process?

The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.

The target population should be defined in terms of elements,sample units,extent and time frame.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

In sampling,a(n)________ is the object or person about which or from which the information is desired.

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

All of the following are common examples of judgmental sampling EXCEPT:

Cluster sampling is a commonly used nonprobability sampling technique.

Examples of nonprobability sampling includes all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters