Question 1

According to the text,in survey research,the element is usually the ________.

Accepted Answer

A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)  
A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)

Question 2

All of the following are examples of convenience sampling EXCEPT:

Accepted Answer

A)  expert witnesses used in court. 
B)  use of students, church groups, and members of social organizations. 
C)  department stores using charge account lists. 
D)  tear-out questionnaires included in a magazine. 
E)  mall intercept interviews conducted without qualifying respondents. 
A)  expert witnesses used in court. 
B)  use of students, church groups, and members of social organizations. 
C)  department stores using charge account lists. 
D)  tear-out questionnaires included in a magazine. 
E)  mall intercept interviews conducted without qualifying respondents.

Question 3

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Accepted Answer

A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling 
A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling

Question 4

According to the text,in survey research,the element is usually the interviewer.

Accepted Answer

A) True 
 B)False

Question 5

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Accepted Answer

A)  probability sampling techniques 
B)  nonprobability sampling techniques 
C)  stratified sampling 
D)  cluster sampling 
E)  semantic differential sampling 
A)  probability sampling techniques 
B)  nonprobability sampling techniques 
C)  stratified sampling 
D)  cluster sampling 
E)  semantic differential sampling

Question 6

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) True 
 B)False

Question 7

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are options in which to treat sampling frame error EXCEPT:

Accepted Answer

A)  the population can be redefined in terms of the sampling frame. 
B)  the representativeness of the research frame can be verified during the data collection process. 
C)  the data can be statistically adjusted by weighing under- or overrepresented segments to achieve a more representative sample. 
D)  B and C 
E)  A, B and C represent options to treat sampling frame error. 
A)  the population can be redefined in terms of the sampling frame. 
B)  the representativeness of the research frame can be verified during the data collection process. 
C)  the data can be statistically adjusted by weighing under- or overrepresented segments to achieve a more representative sample. 
D)  B and C 
E)  A, B and C represent options to treat sampling frame error.

Question 9

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment 
A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment

Question 10

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

Accepted Answer

A)  sample 
B)  inference 
C)  hypothesis 
D)  population 
E)  element aggregate 
A)  sample 
B)  inference 
C)  hypothesis 
D)  population 
E)  element aggregate

Question 11

A census involves a complete count of each element in a population.

Accepted Answer

A) True 
 B)False

Question 12

A population is the total of all the elements that share some common set of characteristics.

Accepted Answer

A) True 
 B)False

Question 13

The number of units to be included in a study is called the ________.

Accepted Answer

A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster 
A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster

Question 14

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Accepted Answer

A) True 
 B)False

Question 15

An incident is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A) True 
 B)False

Question 16

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a weakness of simple random sampling?

Accepted Answer

A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood 
A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood

Question 18

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 19

A sampling unit is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A) True 
 B)False

Question 20

The target population should be defined in terms of all of the following EXCEPT:

Accepted Answer

A)  elements. 
B)  cost. 
C)  sampling units. 
D)  time frame. 
E)  extent. 
A)  elements. 
B)  cost. 
C)  sampling units. 
D)  time frame. 
E)  extent.

According to the text,in survey research,the element is usually the ________.

All of the following are examples of convenience sampling EXCEPT:

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

According to the text,in survey research,the element is usually the interviewer.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

All of the following are options in which to treat sampling frame error EXCEPT:

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

A census involves a complete count of each element in a population.

A population is the total of all the elements that share some common set of characteristics.

The number of units to be included in a study is called the ________.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

An incident is a subgroup of the elements of the population selected for participation in the study.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Which of the following is NOT a weakness of simple random sampling?

A census can greatly decrease nonsampling error.

A sampling unit is the basic unit containing the elements of the population to be sampled.

The target population should be defined in terms of all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

According to the text,in survey research,the element is usually the ________.

All of the following are examples of convenience sampling EXCEPT:

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

According to the text,in survey research,the element is usually the interviewer.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

All of the following are options in which to treat sampling frame error EXCEPT:

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

A census involves a complete count of each element in a population.

A population is the total of all the elements that share some common set of characteristics.

The number of units to be included in a study is called the ________.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

An incident is a subgroup of the elements of the population selected for participation in the study.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Which of the following is NOT a weakness of simple random sampling?

A census can greatly decrease nonsampling error.

A sampling unit is the basic unit containing the elements of the population to be sampled.

The target population should be defined in terms of all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters