Question 1

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

Accepted Answer

A) True 
 B)False

Question 2

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

Accepted Answer

A)  judgmental sampling. 
B)  quota sampling. 
C)  snowball sampling. 
D)  cluster sampling. 
E)  convenience sampling. 
A)  judgmental sampling. 
B)  quota sampling. 
C)  snowball sampling. 
D)  cluster sampling. 
E)  convenience sampling.

Question 3

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Accepted Answer

A)  simple random sampling 
B)  snowball sampling 
C)  cluster sampling 
D)  systematic sampling 
E)  succession sampling 
A)  simple random sampling 
B)  snowball sampling 
C)  cluster sampling 
D)  systematic sampling 
E)  succession sampling

Question 4

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) True 
 B)False

Question 5

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Accepted Answer

A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling 
A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling

Question 6

Every potential nonprobability sample needs to have the same probability of selection.

Accepted Answer

A) True 
 B)False

Question 7

A(n)________ involves a complete count of each element in a population.

Accepted Answer

A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count 
A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count

Question 8

According to the text,which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

Accepted Answer

A)  It does not contain unlisted numbers. 
B)  It does not contain zip codes for the listed numbers. 
C)  It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published. 
D)  It lists the inactive telephone number of people who have moved out of the area since the telephone book was published. 
E)  C and D 
A)  It does not contain unlisted numbers. 
B)  It does not contain zip codes for the listed numbers. 
C)  It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published. 
D)  It lists the inactive telephone number of people who have moved out of the area since the telephone book was published. 
E)  C and D

Question 9

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Accepted Answer

A) True 
 B)False

Question 10

In which of the following types of research are convenience samples appropriate to use?

Accepted Answer

A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences 
A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences

Question 11

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Accepted Answer

A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract 
A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract

Question 12

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Accepted Answer

Choosing between nonprobability and prob

Question 13

A sampling frame is a representation of the elements of the target population,which consists of a list,or set of directions for identifying the target population.

Accepted Answer

A) True 
 B)False

Question 14

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

Accepted Answer

A) True 
 B)False

Question 15

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Accepted Answer

A) True 
 B)False

Question 16

The number of units to be included in a study is called the sample size.

Accepted Answer

A) True 
 B)False

Question 17

The typical range for sample size in problem solving research,product tests and test marketing studies is 300-500 respondents.

Accepted Answer

A) True 
 B)False

Question 18

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Accepted Answer

A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling 
A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling

Question 19

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Accepted Answer

A) True 
 B)False

Question 20

A complete enumeration of the elements of a population or study object is called a sample.

Accepted Answer

A) True 
 B)False

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Every potential nonprobability sample needs to have the same probability of selection.

A(n)________ involves a complete count of each element in a population.

According to the text,which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

In which of the following types of research are convenience samples appropriate to use?

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

A sampling frame is a representation of the elements of the target population,which consists of a list,or set of directions for identifying the target population.

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

The number of units to be included in a study is called the sample size.

The typical range for sample size in problem solving research,product tests and test marketing studies is 300-500 respondents.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

A complete enumeration of the elements of a population or study object is called a sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Every potential nonprobability sample needs to have the same probability of selection.

A(n)________ involves a complete count of each element in a population.

According to the text,which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

In which of the following types of research are convenience samples appropriate to use?

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

A sampling frame is a representation of the elements of the target population,which consists of a list,or set of directions for identifying the target population.

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

The number of units to be included in a study is called the sample size.

The typical range for sample size in problem solving research,product tests and test marketing studies is 300-500 respondents.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

A complete enumeration of the elements of a population or study object is called a sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters